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Aegis Media has landed its second Pfizer account in a week, as the pharmaceutical giant has...media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis Consulting handled the review. Pfizer also works with TargetCast on its media planning and buying account in the US. That relationship is unaffected. Last week, Aegis-owned Vizeum won Pfizer's 9m media ...
Aegis-owned Vizeum has won the £9 million UK media planning and buying business for Pfizer's over...last year. Pfizer started a review of its $700m US media account, held by Carat, in September. ...
global media duties....called a review in May that was handled by its Paris head office. Almost half of its media spend ...
Pfizer is reviewing its £9 million UK media planning and buying business for its over...The pitch follows the pharmaceutical company's decision to review its $700 million US media account last month. The UK review includes the Anadin, Centrum and SMA brands. ZenithOptimedia ... for chemistry meetings. Other media agencies on the UK Pfizer roster include Vizeum, which has worked ...
GlaxoSmithKline (GSK) is continuing its root and branch review of its global media duties...of the review of its pan-European media planning and buying account, a review that was at first strenuously ... to land on desks next week and includes the media planning and buying business for both the consumer ... -smoking products. A spokesperson for GSK said: "GlaxoSmithKline is currently undergoing a review of its media ...
media growing all the time, one of the challenges to my team is to find new ways of talking to consumers.' A passionate advocate and user of social media and the latest digital technology (he has two Twitter accounts and a Facebook account), Gaa is aware that RB's brands are not an obvious fit with such media ...
Lloydspharmacy is reviewing its £3 million media planning and buying account....Universal McCann Birmingham currently handles media for the UK pharmacy chain, which has approached agencies ahead of a pitch for the business. Lloydspharmacy, which is handling the review without an intermediary, said that it has invited four agencies to pitch and is not looking to add further ...
GlaxoSmithKline has retained MediaCom to handle its £60 million UK media planning and buying...of initiatives to ensure our business is best-positioned for future growth. GSK is a leading global media spender that continues to increase its investments in media. "This initiative will ensure GSK is also world-leading in media effectiveness and efficient with a highly effective balance of excellence in strategic planning ...
the retailer's value proposition. Superdrug's media planning and buying, which is handled by ZenithOptimedia ...
Johnson & Johnson is holding a roster review of its estimated $3bn media business....as an "informal review" of its media roster arrangements. Agency sources said that it is unlikely at this stage ... and Imodium, is be-lieved to be considering changes as its current three-year contracts with the media ... future of media" and is also reviewing what each network has delivered during their current contract ...
