Aegis Media has landed its second Pfizer account in a week, as the pharmaceutical giant has...media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis Consulting handled the review.
Pfizer also works with TargetCast on its media planning and buying account in the US. That relationship is unaffected.
Last week, Aegis-owned Vizeum won Pfizer's 9m media ...
Bed specialist Dreams has appointed Publicis Groupe-owned Starcom MediaVest Group to its £35m media...this week, and Brilliant Media .
Stewart Easterbrook, CEO of Starcom Mediavest UK said: "Dreams is a ...
2000, during which time the retailer has significantly enhanced its media spend and increased its ...
agencies, Bath-based Attinger Jack and London-based R2 Communications, formerly Austin West Media Limited ...
,000 media campaign bought by Mindshare. Chrissy Lecky, Kleenex assistant brand manager, said: "We realise ...
02 Nov 2010
| by Ed Owen
% to 568m. Total marketing spend was higher and pure media spend equated to 9.8% of net revenue ...
15 Sep 2010
| by John Reynolds
in luxury".
The web development and media creatives were carried out by Pollen, with media buyer ...
media growing all the time, one of the challenges to my team is to find new ways of talking to consumers.'
A passionate advocate and user of social media and the latest digital technology (he has two Twitter accounts and a Facebook account), Gaa is aware that RB's brands are not an obvious fit with such media ...
14 Sep 2010
| by Kim Benjamin
will be through social media, such as blogs and tweets. Great brands understand that social media ...
20 Aug 2010
| by Ben Bold
The work, which is intended to persuade consumers to buy Scotch Tape for wrapping presents, is centred around a dedicated website and includes a viral "Pass the parcel" viral game, an online version of the popular children s party game.
The website has been integrated with social media sites Facebook ...
10 Aug 2010
| by Alex Brownsell
global fanfare of media coverage. However, Rostom claims that for all the PR and advertising support ...
Reckitt Benckiser is claiming an industry first as it prepares to launch a social media game...The game called PowerRBrands is aimed at 18 to 30-year-olds and has been developed in partnership with Euro RSCG Riley and Nudge Social Media.
Players join as virtual marketing executives and progress through a combination of tasks and teamwork as the climb up the corporate ladder.
The game ...
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