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Brave develops 3D Panasonic 'Padvertising'

are the 'click here' days of rich media ad interaction, you cannot fail to want to play with this ad, meaning you ...

Vodafone launches F1 video in social media push

Vodafone has released an online video today featuring the Vodafone McLaren Mercedes Formula 1 drivers Lewis Hamilton and Jenson Button as part of its Vodafone Racing Facebook campaign.

Embrace Life ad scoops YouTube advertising award

75,000 at Wednesday night s Campaign Media Awards, an event sponsored by the video-sharing channel ...

Google employees land 10% pay hike

The generous payout, expected to be awarded in January, was announced in an internal memo to staff, but was leaked to the press by an unknown employee. Google is one of the few media and technology companies to continue an aggressive hiring strategy during the recession. According to figures from the search giant ...

Online video ads specialist bounces into profit

to profit from the increasing dominance of online media and the continued momentum towards ROI ...

Mark Howe: Google's old dog on the new rules of engagement

to expand the remit to cover all the digital agencies and digital media owners out there that actually don ... and media are going to be thinned and skimmed Howe wants Nabs to help Google s main customers ... when I was in telly." Howe warns: "A lot of traditional agencies and a lot of traditional media ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

A social media-adapted version of the Old Spice 'The best your man could smell like' is vying...at the Campaign Media Awards on 17 November 2010. A panel of marketers and agency practitioners , including ... and to vote, go to youtube.com/iloveads . For information on attending the Campaign Media Awards on 17 ...

American Express signs deals with Guardian, LoveFilm and Spotify

Using technology from InSkin Media, the platform eschews the conventional digital advertising ... experience. Neo@Ogilvy, American Express s digital media agency, worked closely with Spotify, The Guardian ... . Tara Looney, American Express's director of brand, said: "Optimising the way we use digital media means ...

Heinz relabels Tomato Ketchup as Secret Ingredient

draw. The campaign is supported by social media activity, including on Facebook , while Rankin ...

Deadline looms for Google YouView challenge

year. It is already facing the possibility of scrutiny from media regulator Ofcom, which has received a complaint from Virgin Media that YouView is anti-competitive, as well as a number of calls ...

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