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Cadbury reintroduces Wispa Gold with user-generated ad campaign by Fallon

, Belfast, Plymouth, Brighton and Norwich. The idea follows 2008's social media campaign, also created ...

Grant's starts hunt for digital partner

The company has approached a number of undisclosed agencies about the business, as part of a big marketing push to improve awareness of Grant's. There is no incumbent on the Grant's advertising account. At present, all of its marketing communication is handled in-house. The brand's media planning and buying ...

Chewits receives makeover from Tayburn

executed brilliantly, he has a lot more appeal and from a marketing perspective, he can cross all media ...

JWT appointed to Baxters advertising account

MediaCom Scotland, which will continue to handle the brand's media business. David Milner, group ...

APG Creative Strategy Awards - Johnnie Walker 'keep walking' by BBH Asia

media strategy of a story told in five episodes spread across both TV and web media, creating media ... to close the gap with them, due to their heavier media spend and longer time in-market. Our objective ... their friend realise his dream of becoming a film director. Media Strategy We were sure that a story a like ...

DoH devises code for marketing of food and drink to children

of company policies and consistency across different types of media will also be addressed. Kevin Brennan ... and media owners,' he said. The DoH has pledged to take account of existing codes of practice, regulatory ...

Does the Food 2030 report betray a lack of understanding of marketing?

of plastic shopping bags shows what is possible. Supermarkets are the optimal media channel for food ...

Diageo appoints Initiative to Irish media account

to its media planning and buying account in Ireland....with the drinks giant since 2000. Diageo in the Republic of Ireland spent 5.8m on media between January to July this year, according The Nielsen Company. The company's UK media business is unaffected ...

Initiative wins €20 million Diageo Ireland media

DUBLIN - Diageo has appointed Initiative to handle its €20 million media planning and buying...The agency won the account after a consolidation process which also involved Aegis Media s Carat. Diageo s media business in Ireland was previously split between the two agencies but the account will now be centralised into the Interpublic agency, which has worked with Diageo in Ireland since 2000. Garbhan O Bric ...

MediaCom scoops Northern Foods' £5 million media

LONDON - Northern Foods has awarded its £5 million media planning and buying business to WPP

 

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