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LONDON - UTV Media, owner of the free weekly Sport magazine, has signed a commercial deal with ESPN...As part of the deal, Sport distributors today wore ESPN- branded T-shirts while hand-distributing the magazine. No financial details of the deal have been disclosed. The commercial-tie up includes UTV Media ... magazine brand. UTV acquired Sport from its French parent company Sport Media Strategie in May, after ...
Launching with brands including Red Bull, the new drama, developed by FMX, FremantleMedia's new-media division, is a 13-week interactive show. In addition to working with Red Bull, MySpace is offering brands the opportunity to assess campaign effectiveness, using its Product Integration Integer, a new measurement tool ...
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