Marketers and consumers are wary of new .brand web domain names
16 Jun 2009 | by Fiona Ramsay
are unconvinced by the changes. Tracy Abraham, head of new media marketing and communications at Channel 4, says ...
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Levi's reaches out to Generation O and tells them to 'go forth'
30 Jun 2009 | by Staff
created a multi-faceted campaign, covering the usual media but also including social media, event ...
And in the real world... Virgin Media, Setanta, Nationwide and more
16 Jun 2009 | by Caroline Lovell
Virgin Media and Universal Music have joined forces to tackle online piracy by launching an unlimited music download subscription service. Source: Financial Times The Premier League has issued a tender for the broadcast rights to its 46 football matches, increasing pressure on Setanta Sports, which ...
And in the real world... Endemol, Lovefilm, Tesco, CBI, ITV and more
15 Jun 2009 | by Caroline Lovell
action against the Scottish media company STV Group for unpaid network fees of 22 million. STV Group has ...
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