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and the industry expands beyond the traditional spot ad, according to media analyst and former BBC head of strategy...Speaking at The Radio Academy's Radio Festival in Nottingham this afternoon (30 June), Oliver, now chief executive of media advisors Oliver Ohlbaum Associates, said: "The commercial radio industry needs to consolidate in the way that makes sense to the listener and the advertiser." Oliver said radio ...
LONDON - Bauer Media senior advertising executive Tim McCabe is to leave the publisher after five...His departure comes as Bauer looks to offset the tough economic climate by shedding 30 jobs across its commercial and editorial operations. Those cuts were announced in May. McCabe was associate director of brand solutions, working on its cross-media sales initiative, Bauer2, which has been reined in ...
LONDON - Banner specialist BlowUp has struck a deal with poster contractor Plakativ Media whereby...The deal, estimated to be worth 500,000, runs until the end of 2009, with a view to extending the deal next year. The agreement means Plakativ Media sites will now be sold by BlowUp alongside ... . There will not be any job losses at Plakativ because of the deal. Dominic Gesua, managing director of BlowUp Media ...
LONDON - Glam Media, operator of women's website network Glam.com, is launching an ad-funded micro..., blogs or websites. Ads will be sold by Glam Media UK's commercial team and will be placed on embedded ...
TPC Media recently emerged from predecessor sales house, The Publishing Consultancy, which had been the ad sales company for Emap and, latterly, H Bauer, until Bauer Media brought sales in-house in April last year. The new TPC is run by David Hill, previously a director of ITV Digital.Hill said ...
". Simon Cole, chief executive of UBC Media Group, agreed the analogue signal "needs to be switched off ...
on other channels, however, commercial media could have found an unlikely ally in the general public. Methodology: Media Week ran the questions across Facebook, targeting UK adult consumers only, on Thursday, 25 ...
and complementary media strategy....Client: World Vision Agency: Zed Media Planner: Diane Rowe The core aims were ... on frequency in the most relevant channels for each segment. The next stage was to delve deeper into the media ... platform for this campaign, "A richer conversation". Zed devised integrated media plans to reach each ...
, annuities and investments. My goal is to double revenue and gross profit by expanding media channels. Last ... Media. What are the main criteria you use when selecting an agency? We need our agency to show ... on the ability of our campaigns to increase return on investment. What role will media play in positioning ...
, working in a region that is still finding its feet in terms of media. It's a good challenge and an amazing learning experience. What is the media environment like? Challenging, but full of potential ... the oppor tunities better. How proactive are media agencies? It varies by agency. They want to be more ...
