Tommy Hilfiger celebrates American cities in global ad drive
10 Feb 2009 | by Nikki Sandison
's internal creative team and Radical Media, spans print, out-of-home and online. The creative is set ...
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Mindshare wins TK Maxx online account
25 Feb 2009 | by Anne Cassidy
The incumbent on the account was Arena BLM. Mindshare already handles the discount fashion retailer's offline media planning and buying business. Arena BLM won the online business in February 2007 after a pitch against Golley Slater and Starcom. Mindshare won the fashion chain's media business ...
Duck and Cover taps into Facebook, YouTube to reach fashion fans
05 Feb 2009 | by Fiona Ramsay
The UK label has launched an online community, a Facebook group, a YouTube channel, a blog and a new website, using digital marketing and social media agency Neoco. The online community, called The Clan, enables Duck and Cover fans to keep in touch via The Survival Guide' blog and e ...
Tudor watches sponsors video channel on Wallpaper.com
05 Feb 2009 | by Fiona Ramsay
LONDON - Tudor Watches is sponsoring a new video channel on IPC Media's Wallpaper.com site.
John Lewis awards account to Adam & Eve
04 Feb 2009 | by Joe Thomas
communications Craig Inglis. The retailer's media agency Manning Gottileb OMD and direct marketing agency ...
Partnership marketing gains popularity in downturn
04 Feb 2009 | by Suzy Bashford
LONDON - Partnership marketing is booming and brands are geeting more out of media owners than ever...As the downturn continues to bite, media outlets are becoming 'much less precious' about who ... . 'We work with all the major news-papers and, without a shadow of a doubt, media brands are willing ... shift in the attitude of media owners. Newspapers can often no longer fund giveaways and are becoming ...
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