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. The sexysciencebydita.com website housed all of the elements and drove social media and blogger outreach. Alongside this, JCPR mounted a six-month campaign to 'drip-feed' publicity, involving long-lead media showcase ... postings. Other social media highlights included 120 Tweets to more than 21,000 Twitter followers ...
in full colour. This was a media first. In addition, advertorials in home and design sections of newspaper supplements targeted different audiences. The media strategy acted as "glue" for all Habitat ... than 1.3 million downloads of our designer interviews. The campaign also won a silver at the Media Week ...
. The project also attracted interest from international ethnic media, with coverage reaching more than 50 ...
the ski slope. Media travel sections were targeted for stay-at-home pieces, while a preview day ...
Client InterContinental Hotels and Resorts Agency Media Contacts Lead planner Chris Swarbrick Media Contacts wanted to make travellers familiar with InterContinental as a credible player ... as a premium environment that would ensure brand salience and aid recall. Activity Media Contacts ...
initiatives. Results 1000heads word-of-mouth tracking tools followed conversation across social media sites ... place across 117 different social media venues. And all this was achieved with no media spend - it was a ...
day, and to use laptops, wi-fi and BlackBerries. Strategy We needed a media channel that would reach the 16 to 24s, without overly relying on online media. We chose radio because we understood ... media, and the second tested the effects of radio alongside other media activity, notably regional press ...
on board as media partner for the event. Case studies giving an insight into all aspects of life ... sector, media and online press. In all, Bristol s Big Give reached 750,000 people across Bristol ...
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