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Opinion: Are media agencies set to become irrelevant?

with Channel 4 and 5 to understand how desperate some mainstays of the British media industry are becoming....Against the backdrop of such patent, and outlandish, panic in the sector, the performance of media agencies in this week's Nielsen billings tables is really quite encouraging. The overall decline in media ... of the tide. The challenges for media agencies right now are dramatic. Not only have falling interest rates ...

Promotions advertised online attract best response

in the media in the past 12 months. Promotions advertised online attract the highest level of response....6 million responded to an e-mail promotion. Across all media, the age profile of people who respond to promotions is skewed towards younger age groups - particularly for posters or mobile media. ...

Blighty offers clear link for British brands

of TV, Total Media. ...

Making YouTube into a bigger brand without alienating users

at YouTube, came from a media agency background. Bateson, meanwhile, has been instrumental in ITV's channel ... without losing its current fan base. Bateson is also expected to nurture relationships with media owners ... Clays, managing director of BLM Quantum. He expects YouTube to work more closely with media owners ...

Emergency marketing - what to say when things go wrong

consternation due to its lack of communication. With media reports predicting the demise of the brand, its ...

The Marketing Profile: Sharon Baylay of the BBC

that should help cushion the potential pain, this aspect of the job will only intensify; as the media becomes ...

Media Chatter

"Why will it work in 2009 when it didn't in 1995? Because only about one in ten people had a mobile phone then." - Nicholas Coleridge, the managing director of Conde Nast, is bullish about the prospects for Wired

Media Lifeline: ITV drama

It was a key part of the channel's revival strategy, yet it is making huge and unprecedented cutbacks on its drama output.

Media: Mixed fortunes for publishers

of results should make for very illuminating reading. IPC MEDIA IPC Media, currently getting its house ... Consumer Media 732,414 67.0 -9.5 Source: Audit Bureau of Circulations, July ... as the top-selling UK consumer magazine, holding off competition from IPC Media's What's On TV. The magazine ...

Media Forum: Is Sky taking over football?

, the European media director of GlaxoSmithKline, tends to agree. He won't comment on trading issues but argues ... football context." NO - Andy Bolden, European media director, GlaxoSmithKline "I believe football ...

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