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BBC overhauls comms to counter growing scrutiny

04 Feb 2009 | by Kate Magee

editorial and media at Thomson Reuters to fill the post. Sophie Brendel has been told to ensure more ... to unify their overall objectives and have suffered from being too slow to respond to the media in the past ... comment. Media commentators ask whether it was the right decision. 24 January BBC refuses to screen a ...

Unilever nears end of PR roster review

04 Feb 2009 | by Arun Sudhaman

, when global media relations director Trevor Gorin said the firm was aiming to formalise its approach ...

Some opinion formers have yet to be convinced

04 Feb 2009 | by Alec Mattinson

, media, NGOs and public sector, found that those outside the media and comms ind ustry placed little importance on PR and public affairs in the current economic crisis. Excluding media and public affairs ... and public affairs trailing in sixth and seventh respectively. But respondents working in the media insisted ...

Starcom on alert as Standard readies media review

04 Feb 2009 | by John Reynolds

LONDON - The Evening Standard is poised to review its media planning and buying account, currently...at the helm, the title expects media spend to rocket to 10m this year as it looks to arrest declining sales ... spent around 500,000 on media in 2008, the bulk of which was on outdoor. The Publicis group still ... . It is thought that the paper is looking to spend around 10m on media this year, bolstered by a substantial ...

Press officers field a flurry of snow calls

04 Feb 2009 | by Matt Cartmell

office' to help field five times the usual number of media calls....progressed, transport groups turned their media relations efforts to self-defence, as journalists highlighted ... Thursday about what might be coming. Over the weekend, it communicated with local media, while liaising ...

John Lewis awards account to Adam & Eve

04 Feb 2009 | by Joe Thomas

communications Craig Inglis. The retailer's media agency Manning Gottileb OMD and direct marketing agency ...

Frank snares gaming brief

04 Feb 2009 | by Alec Mattinson

The agency won the Activision account after a three-way shoot-out with Brands2Life and Text 100. Frank already works with the company on a pan-European strategic level, but it will now lead its product-specific PR cam paigns across the UK, as well as provide a press office function for UK consumer media ...

Digital UK 'is good for PR'

04 Feb 2009 | by Chloe Markowicz

legitimisation of web 2.0 and PR 2.0, he said. The greater choice of media would make it more difficult to eng ...

Race is on for Fresh gongs

04 Feb 2009 | by Chloe Markowicz

The Fresh PR awards aim to highlight excellence in the communications industry outside of London. Fresh already organises awards for the creative, media and digital sectors, but this year marks the first time the awards have recognised the PR industry. Newcastle City Council, Stockport Metropolitan ...

The Editor's Desk: Johanna Gornitzki - Moneywise

04 Feb 2009 | by Laura Davies

programme or film. How are you keeping up with social media? We are working on an application ...

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