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Four called in to promote rugby final

20 Feb 2009 | by Alec Mattinson

for the 2008 Final. Using a combination of traditional and new media tactics the campaign culminated in a world ...

Sony Ericsson WTA Tour tasks AnalogFolk with digital campaign

20 Feb 2009 | by Fiona Ramsay

Media at Sony Ericsson WTA Tour said it was developing engaging digital content for new fans and current ...

MediaCom retains top agency spot while Publicis agencies slip

20 Feb 2009 | by Tristan O'Carroll

% of their media billings last year, according to Nielsen, with MediaCom retaining its status as the number one...The Nielsen data shows how difficult 2008 was for media agencies, as the economy took a sharp downward turn. Among the top 10 media agencies by billings, only three posted significant increases, while one, Mindshare, roughly maintained billings from 2007. MediaCom was confirmed as the first UK media ...

Performance wins Tesco Cup football brief

20 Feb 2009 | by Gemma O'Reilly

Performance PR is to handle media relations for this year's Tesco Cup, the home nations' grassroots

Yahoo! rich media ads 'offer brands deeper customer engagement'

20 Feb 2009 | by Fiona Ramsay

Brands can benefit from Yahoo!'s plans to introduce new rich media ads into paid search listings...|Avenue A have tested new rich media search ads on Yahoo! in US; a UK roll-out is now in the works. Oliver ... Muir, managing director of DBD Media, said brands with the strongest picture and video assets, and those who can leverage their cross-media marketing activity, will create higher levels of engagement ...

Opinion: Consumer trust of online communication from brands

20 Feb 2009 | by Ben Allan

While brands couldn't launch their entire marketing strategies online fast enough, research has shown that companies who continue to build trust amongst their consumer base using offline strategies, will enjoy higher sales online. Using offline media as a catalyst for consumer trust is imperative ...

Sage targets professionals with LinkedIn Kyrpton Factor ad deal

20 Feb 2009 | by Fiona Ramsay

Business software company Sage has teamed up with social media network LinkedIn for a digital

Opinion: Online public opinion is the key to a successful social media strategy

20 Feb 2009 | by Graham Lee

platforms, more traditional support and that darling of social media, Twitter -- however, we must recognise...it in the right order -- and the only way to do that is to know where to start listening. Every social media campaign should start with an analysis on all social media sites to get the full gambit of what the public ... the horse. We all know by now how important it is to be involved in social media, but what's the point ...

Opinion: In uncertain times you need to be certain

20 Feb 2009 | by Dan Ginns

need for far greater accountability from agencies and the way in which they plan and buy media ... technologies also allow networks to meet a number of requirements within a single media plan. For companies ... multiple markets through a single point of contact. When it comes to demonstrating media and business ...

Thomas Cook to sponsor new Tarrant gameshow

20 Feb 2009 | by Ian Darby

's media agency, and will include break bumpers, pre-show and end credits plus online activity. Pippa ...

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