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Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

pays for media,' he says The fact is media for most part survives on advertising and the media is one ...

Top 10 ads with the highest recall in a single week in Adwatch 2009

LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.

Marketing's Adwatch of the Year 2009

clear winner among media agencies, with Carat topping the table with 110 mentions for its clients ... .18 13 4 Marks Spencer RKCR Y R/Walker Media 10 152 16.82 43.23 14 10 DFS Uber/Brilliant Media 8 150 31.87 98.17 15 - Moneysupermarket.com DCH, Space City/MediaCom North 9 ...

INQ launches social-media mobile phone

LONDON - INQ Mobile is stepping up its assault on the social mobile category, with the launch of its new handset, the INQ Chat 3G.

Global Newsmaker: Richard Binhammer

The head of social media at Dell tells PRWeek Global how his company is making millions from...of the LeWeb social media conference in Paris. Sum up the week It has been busy and hectic. We also had a great b2b social media huddle-up in Bracknell with Neville Hobson [head of social media at WeissComm] and Kerry Bridge [head of digital media comms at Dell], which was very interesting. There ...

PRCA Technology PR Group survey finds digital bites into budgets

PRCA survey looks at the growing technology brand spend on digital media....to see how much of the marketing spend is now on digital and social media,' added Currie. 'You hear a lot ...

Technology: IT manifesto to make Britain tech-savvy

the first week of the campaign and the story was covered in the national press and IT media. RESULTS ...

Profile: Anna Shipley, head of communications, Nokia UK & Ireland

, Shipley attributes a heightened 'engagement' with the media to her background. And perhaps she gets all ...

Activision tops November tech media coverage list, according to Apollo research

Activision, the video game developer, has seen the largest increase in coverage of all technology companies during November, a study from Apollo Research has found.

HTC sponsors Wallpaper* design awards

-born installation artist Carsten H ller, American interior designer Kelly Wearstler, British media executive James ...

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