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Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

pays for media,' he says The fact is media for most part survives on advertising and the media is one ...

Tiger Woods dropped by Accenture following off-course revelations

Last week Gillette took steps to limit its connection to Woods following media reports of the golfer's sexual indiscretions. Gillette said in a statement: "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programme." Accenture ...

Mediaedge:cia retains Henkel media

LONDON - Mediaedge:cia has retained the consolidated £4 million UK media planning and buying...Henkel reappointed Mediaedge:cia, the incumbent on the deodorant and shampoo brands, after a pitch last month against The Media Shop, which previously handled the Henkel adhesive brands including Pritt Stick and the Omnicom-owned M2M. Henkel appointed Miles Calcraft Briginshaw Duffy to handle its 4 ...

Dentistry chain appoints Cybercom to digital account

and paid search marketing, digital PR, online advertising and a social media strategy. Jonathan Forrest ...

Haier marks 25th anniversary with website and prize giveaway

to Chinese New Year. Haier recently retained its first media agency in Europe, awarding the multimillion ...

Alesha Dixon joins LA Fitness in results-based deal

In addition to doing media and marketing work as the face of the company, Dixon will work closely with the LA Fitness board devising new dance and exercise routines and advising on health and fitness issues. Her remuneration will be based on the success of the chain over the course of the deal ...

Reckitt Benckiser consolidates £800m global media into Havas and Publicis

its £800 million global media planning and buying arrangements into Havas Media and Publicis Groupe....have chosen two global media partners that will bring us new consumer insights, better capabilities ... and executions." Last year, Reckitt Benckiser increased its media spend by 26 per cent to 800 million and grew ...

And in the real world... M&S, Cadbury, Mothercare and more

broad salary band, rather than individual contracts. Source: The Times Virgin Media is reducing ...

Marketing to engage today's digitally-savvy youth market

social media, creating viral content and getting the tone right to interact credibly with the youth ...

Gossard resurrects iconic lingerie campaign

In the first of a number of planned marketing initiatives that aim to promote the brand and its new product offerings, the company has teamed up with Pure Media to create a 24-hour billboard ad ... by online promotions via websites and social media as well as an online PR campaign orchestrated by Gossard ...

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