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PHD lands Unilever's $450 million media business in China

BEIJING - Omnicom Media Group has won the first battle in the global Unilever media planning...the new year. Unilever called a review of its $5 billion media account in July and has since shortlisted Omnicom Media Group, Mindshare, Carat and Initiative to contest the account on a region-by-region basis ...

Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

pays for media,' he says The fact is media for most part survives on advertising and the media is one ...

Tiger Woods dropped by Accenture following off-course revelations

Last week Gillette took steps to limit its connection to Woods following media reports of the golfer's sexual indiscretions. Gillette said in a statement: "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programme." Accenture ...

CBS cancels last Procter & Gamble soap opera

prices paid for advertising time sold closer to when TV programmes aired. Speaking at the UBS media ...

Marketing names VCCP as Creative Agency of the Year

Agency of the Year 2009, while Mediaedge:cia (MEC) scooped Media Agency of the Year for the third time

Reinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool

is voice. Consumers' ability to use online social media to publicly express their views and feelings is a ...

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels

label? Watch this space... Mark Ritson, PPA columnist of the year (business media) is an associate ...

Nielsen data on advertising spend reveals how UK brands are responding to the recession

of biggest fallers, cutting its media budget by 28.6m (15%) for the period. All but two car manufacturers (Audi and Seat) chose to reduce media budgets by amounts range from 6% (Hyundai), 57% (Toyota) to 66 ...

Henkel kicks off £150m global media review

and Schwarzkopf, is reviewing its estimated £150 million global media planning and buying account....on the deodorant and shampoo brands), The Media Shop (which handles the Henkel adhesive brands including Pritt ... with its global partners in those territories. The WPP-owned Media-edge:cia has the majority of Henkel ... . Henkel International media director Helmut Grosscurth denied a worldwide review was taking place, saying ...

Agencies vie for TCP and Buttercup integrated accounts

. The present incumbent is Austin West Media. Buttercup's most famous ad appeared in 1996 and gave Simon Pegg ...

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