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Opinion: Brands jostle for attention at Copenhagen climate change summit

' - whilst media attention focused on the political wrangling taking place behind closed doors ...

A creative director's verdict on the most-recalled ad of 2009

.com. There is nothing in the TV ad to excite comment in the media village. It is a straightforward line-up of men ...

Neil Martinson: Impact of bought, owned and earned media in advertising

, owned and earned media is now entering the fray. The pitch being made is that social networks are a new ... and, inevitably, the buying decisions. But is this new and what does "owned and earned media" mean ... our space. This may be in media channels that are as diverse as consumers, or moving from opinion ...

Amanda Andrews on Media: Will global X Factor pay?

strategy that seems to be gaining currency in the media? Actually, the word is that the pair believe ... and Cowell certainly have solid backing. Amanda Andrews is media editor at The Daily Telegraph, Sunday ...

Mark Ritson on Branding: the Google brand just keeps on stretching

(business media), is an associate professor of marketing and consultant to some of the world's biggest ...

Alex Hilton: Royalty thrives on media circus

The Royal Family this week launched a 'shot across the bows' of the media, demanding their privacy...office in a democratic state. The media have been reminded to respect 'reasonable expectations ... media attention to maintain their existence. In an age where the reality of monarchy is exclusivity ... for securing their future. The monarchy is doomed when the media cease caring enough to send the paparazzi ...

Danny Rogers: Cautious optimism for a prosperous 2010

it as more cost effective than advertising, and because of the huge interest in influencing social media ...

Will the launch of another free London newspaper be viable?

be realised for our journalistic endeavours. The mood of the media industry, led by News International ...

Marketing Mole: Who does Google think you are? - Kevin Peake, Marketing director, Npower

quicktime reel. windows media player reel. contact me: kevinpeake_@hotmail.com ... http ...

Danny Rogers: Dubai must move beyond the hype

.com/uk/channel/global) takes a closer look at PR and the media in Dubai, including a round-up of last week's Mepra Awards 2009 ...

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