24 Nov 2009
| by Staff
LONDON - Packaged goods giant Reckitt Benckiser has named two lead global media agencies...The assignment will be split between Havas Media Group and Publicis Group, both of whom are already working ...
", the company said in a statement.
Online and digital media was part of the global review, indicating ...
media habits are evolving all the time and in the current economic conditions we need to think radically ...
of its £150m global media planning and buying requirements in a bid to consolidate the business...into one agency or network. It will include the media requirements for the Aviva-owned motoring company RAC. At present, Omnicom handles Aviva's 50m media business in the UK, the company's biggest advertising market ...
from The Nielsen Company, Aviva spent 47m on media in the 12 months to the 30 June, including 27m ...
27 Jul 2009
in the Wind'.
Co-op, which has acquired the Somerfield retail chain, recently reviewed its media planning and buying business but decided to retain Rocket on its own stores and Rapp Media on the Somerfield business. ...
Rocket and Rapp Media to handle its £54m media planning and buying account....Rocket has retained the bulk of the Co-op's food and banking business, while Rapp Media has retained Somerfield's media business. The review, which was called in April, was led by Patrick Allen, Co ...
Services, which counts internet bank Smile among its brands. Somerfield spent 12m on media in 2008, while ...
relationship with media agencies ZenithOptimedia and Mediaedge:cia is unaffected by the review. ...
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