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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

31 Dec 2008 | by Hadassah Nymark

consumers that Creme Egg is only available for a limited time in the run-up to Easter. Digital media sites ... ' themselves by taking part in an interactive game. PHD handles media planning and buying. Phil Rumbol ...

Scottish channel stv supports blood drive

29 Dec 2008 | by Fionna Ramsay

LONDON - Scottish media group stv is making its blue logo red in support of Scottish National Blood

Fiat realigns £150m media business into WPP

24 Dec 2008 | by Arif Durrani

European media business into WPP-owned agencies, a move that will see the £10m UK account, currently...of the Fiat Group. The decision to switch all European media planning and buying activities into WPP agencies ... -house Fiat Media Centre in Italy. The acquisition in April 2005 sparked speculation of a possible regional review of all Fiat's media requirements. Earlier this year, Fiat moved its 8m Alfa Romeo account out ...

Mighty Boosh star lends voice to £30m More Th>N campaign

24 Dec 2008 | by Alex Brownsell

- and below-the-line media later in the year, will run throughout 2009. Marketing director Pete Markey said ...

Exeter Friendly Society launches medical insurance campaign

24 Dec 2008 | by Alex Brownsell

The campaign, created by London-based marketing agency Arthur, challenges the limitations of other providers in the sector by questioning, Will your private health cover run out when you most need it?' Media for the campaign, which rolls out across national and specialist publications, was planned ...

Brand Republic's top stories of 2008

24 Dec 2008 | by Staff

-read stories from Brand Republic, Campaign, Marketing, Media Week and Revolution. BR readers ... stories. While analysts were prognosticating doom for 200,000 media jobs , many appreciated the silver ... -running crossfire between Sky and Virgin Media died down, with news the two sides were negotiating a deal to put ...

Adrian Chiles named the most-watched UK TV presenter in 2008

23 Dec 2008 | by Jennifer Whitehead

. The research was compiled by Havas-owned media agency MPG based on Barb audience data. Jim McDonald, head ...

JWT creates new TV ad for Andrex

23 Dec 2008 | by Hadassah Nymark

alternatives available, there is no substitute for Andrex. Credits First Aired: 29-Dec-08 Media: Television ...

Ringo Starr and Bruce Willis in Aviva ad

23 Dec 2008 | by Staff

The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months. The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?" Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business ...

TBWA\London on notice as E.ON calls £20m creative review

23 Dec 2008 | by Darren Davidson

. The 30m media planning and buying account, which includes online, is unaffected by the decision. It moved in August of this year from Initiative and Zed Media to MediaCom. According to Nielsen adspend figures, E ...

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