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Fast Food Nation author Schlosser slams soft touch Ofcom

31 May 2006 | by by David Tiltman

In an interview with Marketing, Schlosser accused the media regulator of adopting a soft approach to food advertising, creating an "almost meaningless" White Paper. "The [proposed] regulations are a direct result of consulting with, but refusing to stand up to, these marketers," he said. "This is a ...

McCain shifts £15m business from TBWA to BMB

31 May 2006 | by by Joanna Bowery

for the work. McCain's media planning and buying, which is handled by PHD, is unaffected. BMB's first work ...

Kerrygold introduces low-fat range of softer butter

31 May 2006 | by by Jennifer Whitehead

media is by Rocket Media. Kerrygold rebranded as Kerrygold Softer Butter last February. If you ...

IPC titles back launch of Coca-Cola's Powerade Aqua+

30 May 2006 | by by Alex Donohue

by Nuttall and Tony Giordani, press manager at Vizeum. IPC Media said IPC Innovator followed on from its ...

Fabulous Bakin' Boys joins with Haven Holidays for on-pack promotion

26 May 2006 | by by Alex Donohue

through an on pack ad deal devised by Packaging Media....of families and young children. Packaging Media, which devised the on-pack promotion, said Fabulous Bakin' Boys would profit for offering media space to Haven Holidays, because the brand will earn an income ... at Fabulous Bakin' Boys, said: "What's great about [Packaging Media's] model is its total flexibility coupled ...

Carlson unveils commuter breakfast giveaway for Lurpak

26 May 2006 | by by Joe Lepper

experience is essential." Also involved in the campaign are: Carat, which handled media planning ...

Media: Things we like

26 May 2006

companies including media agencies and ad-funded programming specialists. Interviews with leading industry ...

The Work: New Campaigns - UK

26 May 2006

Macadam Planner: Damian McKeown Media agency: Starcom Media planner: Karl Guard Production company ... Writer: Diccon Driver Art director: Alan Wilson Media agency: MindShare Production company: Hungry Man ... director: Mother Planner: Mother Media agencies: MediaCom, Naked Production companies: Independent Films ...

The Work: Private View

26 May 2006

. It is the idea. All media, old and new, need to be deployed by one directing creative intelligence ... on the podium. MEDIA - Nick Bampton, managing director, Viacom Brand Solutions As any media salesman ... /Financial Services Media Direct Marketing Rank Rank Agency/ Total Total ...

Close-Up: Live Issue - Reality TV delivers advertisers' dream viewers

26 May 2006 | by John Tylee

media appeal," Munday explains. "These new elements are meant to create a reaction and provoke conflict ... is that reality TV, far from being a fad, has become a permanent fixture in the media mix. "Not least because it ... was the show's success at pulling in the younger audiences relevant to its main brand. "Fragmenting media ...

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