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In an interview with Marketing, Schlosser accused the media regulator of adopting a soft approach to food advertising, creating an "almost meaningless" White Paper. "The [proposed] regulations are a direct result of consulting with, but refusing to stand up to, these marketers," he said. "This is a ...
Last year, the US fashion retailer launched a European office with the aim of creating marketing that caters to local tastes. It hired Clare Dobbie from advertising agency Mother as its European marketing director. Dobbie confirmed that Naked would be working with Gap's media agency, ZenithOptimedia ...
for the work. McCain's media planning and buying, which is handled by PHD, is unaffected. BMB's first work ...
media is by Rocket Media. Kerrygold rebranded as Kerrygold Softer Butter last February. If you ...
Panadol, Zovirax and the Lucozade Energy drinks. The review is not thought to affect the company's media ...
in the brand's distinctive woven check. Creative agency: Baron & Baron Media agency: The Fragrance Factory. ...
LONDON - Mango, the high-street clothing chain, has awarded its £2m UK media planning and buying...its UK spend this year. The decision comes amid a Europe-wide media planning and buying review, which is being held on a market-by-market basis. Mango is approaching media agencies across the continent. The clothing chain is planning a uniform media strategy as it expands into new markets ...
director was Simon Haselhurst. Media planning and buying was handled by PHD digital arm PHD ...
The pitch, which is being handled by the AAR, will start in May and is expected to be completed by the summer. BDH has been invited to repitch and it is understood that Morrisons has already held preliminary meetings with Leo Burnett, Lowe and WCRS. Media planning and buying, handled by Mediaedge:cia Manchester ...
Hellomagazine.com is expanding its offering with a health and beauty channel. It will cover cosmetics, skincare and hair issues, with a celebrity focus.
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