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GMG to promote Real Radio on TV

31 Mar 2006 | by Amanda Lennon

Guardian Media Group Radio has launched a TV campaign to promote its Real Radio brand of stations....perfectly." Media buying was managed by Brilliant Media for Real Yorkshire and Thomas Media for Real Wales ...

Admedia hires sales head from Primesight

31 Mar 2006 | by Juliette Garside

, and will oversee the 18 strong team of sales people liaising with poster specialists, media agencies and clients ...

LBC launches first branded content campaign

31 Mar 2006 | by Amanda Lennon

an innovative cross-media promotional campaign, which places the Ponti's brand at the heart of LBC 97.3FM ...

Jim Beam awards UK media account to ZenithOptimedia

31 Mar 2006 | by by Staff

LONDON - Beam Global Spirits & Wine has consolidated its UK media planning and buying...by Pernod Ricard after a consolidation into Vizeum. However, the Beam win means it will add media ... 's Mark did not previously have a UK media agency. Beam's creative and direct marketing are also being consolidated into Publicis Groupe in the UK. However, Beam is still looking at its media requirements ...

Bollore suggests he may raise his stake in Aegis

31 Mar 2006 | by by Staff

, reigniting the battle for the British media group....Economic Forum in Davos, Switzerland, when he said he was still interested in buying media-buying rival ... control of the Aegis market research firm Synovate and take a small stake in the remaining media buying business while Bollore took control of media planning and buying operations Carat and Vizeum. Under UK ...

ITV board considering improved takeover bid

31 Mar 2006 | by by Joe Lepper

According to media reports, the new deal includes an attempt to address fears that shareholders who wanted to leave would lose out. The latest offer, according to the Financial Times, includes a cash alternative of 40p a share on top of 86p in cash, which was part of an original offer already ...

Packaging Media unveils on-pack promotional medium

31 Mar 2006 | by by Joe Gill

LONDON – Packaging Media, a new marketing company, is launching an on-pack advertising medium...consumers of the packaged product. Packaging Media's "moreinside" concept can be used for brand building ... , Jacob's Creek and Haagen Dazs. Packaging Media charges promotional partners for "media space" and a ... 's absolutely no reason why packaging shouldn't be seen as another media tool, lying alongside direct mail ...

BT seeks DM agency for IP network brief

31 Mar 2006 | by by Claire Billings

BT says that, in the future, the new system could enable its customers to plug all their communications and media devices into one wireless hub. The telecoms giant is in talks with a mixture ... to explain the benefits of its digital network. Media will include direct, online, leaflets and call ...

Media: Chatter

31 Mar 2006

"Online is a big challenge - it has hit newspapers much more directly. It hasn't come through on to magazines as hard, but it is going to." - John Micklethwait, the new editor of The Economist, on the biggest challenge he will face over the decade he expects to be in the role

World Media 2006: Canada

31 Mar 2006

counterparts. Meanwhile, its biggest media owner wants a relaxation of the ownership rules..... But Canada effectively has trade barriers of its own and one of the most contentious operates in the media sector. Historically, Canadian media legislation has bent over backwards to assuage cultural sensitivities in what is an ethically diverse and federally governed country. Canada's dominant media owner ...

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