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Close-Up: Live Issue - How 2006 has helped shape the future ofmedia

creative ideas have never been more highly valued. Whether in mainstream agencies, media companies ... of the end of clients having lead agencies. Morris believes the days when creative agencies, then media ... - and indeed the lesson of the past five years - is that a fragmenting media simply means more opportunities ...

Close-Up: Live Issue - Where does United London go now?

opinion formers, media agencies and people they know who want them to do well." CHIEF EXECUTIVE - Lee ...

Life in the fast stream

of BT Vision's launch, hardware manufacturers and media companies are likely to produce "next generation ... to form a unique "media centre" for the consumer. Within this "digital home" there are several pieces of equipment and the core component is a PC used as the digital media centre. The PC is the primary access ...

Feature: 2006 - The year in review

As the environment and terror dominated the news, communicators turned to social media. Robert Gray...business.' When Google paid £880m for YouTube in October, it became one of a trio of ‘mainstream' media groups to have invested heavily in social media (following ITV's purchase of Friends Reunited and News ... the impact of new and social media, particularly in the breaking of major news,' says Vodafone group ...

Campaign: Father gets high to save his church roof

Campaign A Night on the Tiles Client St Michael's Church Camden PR team Media Ambitions ... used local agency Media Ambitions to promote the stunt. Objectives To raise awareness of St ... -old Hunter was preparing to bed down on the church roof, Media Ambitions focused on the ‘danger' involved ...

PRIDE AWARDS 2006/07: East Anglia

town. In the past year the duo answered 720 media enquiries. The jewel in their crown is the quarterly ...

Campaign: Kitten appeal nets cash for abandoned felines

of the Kitten Crisis theme in communication with local media. A follow-up mailing was sent out to prompt ...

Profile: Kevin Hawkins, director-general, British Retail Consortium

the cut and thrust.' However, media exposure begets media interest, and articles - such as a Mail ...

Campaign: Amphibian bike makes a great media splash

, general consumers and car prototype manufacturers. Objectives To build media interest in the Quadski ... and boat shows would not be cost-effective. The PR Office thus attempted to generate media and consumer buzz around the vehicle through a press pack, targeting mainstream national and international media ...

Campaign: Belu impresses with a compostable bottle

- the UK's first compostable bottle, made from corn. It hired Redhead PR to handle stakeholder and media ... . Meanwhile, trade media were alerted to Belu's benefits in relation to reducing landfill. Redhead avoided ... spots on Sky News, BBC Radio 5 Live, BBC Radio 4, BBC World Service and Newsnight. Consumer media ...

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