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Merry Christmas from the staff of Brand Republic

22 Dec 2006 | by by Staff

1 Internet use outstrips TV viewing for the first time 2 Bono to launch Red in alliance with major brands 3 Tourism Australia has sense of humour failure over bloody hell parody 4 Body Shop brand reputation is battered by sale to L'Oreal 5 Internet will not destroy traditional media ...

United Airlines puts global media account out to pitch

22 Dec 2006 | by by Mark Banham

LONDON - United Airlines is reviewing its global media account, held in the UK by Mediaedge:cia.

Audi hands $100m US ad account to Venables Bell

22 Dec 2006 | by by Staff

marketing officer in May. The car manufacturer's media planning and buying account was unaffected ... Bell, said the agency "would use all media and the brave new marketing world in every way to surprise ...

2006, what a year

22 Dec 2006 | by by Jennifer Whitehead

the sponsors and football, and there was inexplicable consternation among the English public and media when ...

New Sparrowhawk service can clip video to text messages

22 Dec 2006 | by by Alex Donohue

LONDON - Sparrowhawk Media has launched a video text messaging service, TxtBIG!, which it said

Starcom tops off year by winning £32m EMI account

21 Dec 2006 | by by Mark Banham

LONDON - Starcom has won the £32m media planning and buying account for EMI Records after a five...The account is currently split between Carat and Media Campaign. The agencies have held ... executive Linda Smith. It also picked up the £15m media brief for Premier Foods. EMI's media spend has ... Media Research, the record label's largest single media spend on an album release was £2.1m to support ...

English Hockey capitalises on PR and event firm

21 Dec 2006 | by by Joanne Payne

nearly enough media attention and in light of London 2012 and a real public interest in developing sports ...

Publicis expands digital offering with Digitas acquisition

21 Dec 2006 | by by Joanne Payne

of Modem Media, in a $1.3bn (£660m) in a deal that will see the group expanding in the digital...-largest communications group worldwide. It is also the second-largest media buying group, owning Starcom ...

Gospel choir stars in new ad campaign for uSwitch

20 Dec 2006 | by by Jennifer Whitehead

In a campaign created by Miles Calcraft Briginshaw Duffy with media planning and buying by Starcom Direct, uSwitch will promote its credit cards, loans and broadband price comparison services, among ... the past five years our marketing has been PR-led with advertising focused on smart use of media ...

Pont quits MPG for strategy role at Naked

20 Dec 2006 | by by Staff

LONDON - Media Planning Group marketing director Simon Pont is leaving the agency to take up a job

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