17 Dec 2004
| by MediaWeek
that its coverage of media issues will not be abandoned as its editorial content will be moved ...
14 Dec 2004
| by MediaWeek
Associated Newspapers’ Standard Lite hit the streets today amid growing concern within media...industry. Two years ago press buyers took umbrage at the Standard’s decision to force media agencies ...
14 Dec 2004
| by MediaWeek
and current England start Marcus Trescothick. The deal was arranged by Sky Sport’s media agency MediaCom ...
14 Dec 2004
| by MediaWeek
The trend for traditional media brands to have an online version lends itself particularly well...restrained, conscientious and assertive. These are the very traits that media DNA identifies as being common to the media themselves. While we are striving for media neutrality perhaps this serves as an important reminder that the media channel is at least as important, if not more so, than the brand. Online versions ...
14 Dec 2004
| by MediaWeek
utilised as an ad medium. But Media Week has learnt that the last monthly posting of the figures was June ...
14 Dec 2004
| by MediaWeek
, and more selective in their media choice to get the right response. And that’s what classified advertising ...
? If you are so in love with something that you would like to pen an article for Media Week or if you ...
@mediaweek.co.uk or write to us at Love Hate, Media Week, Quantum House, 19 Scarbrook Road, Croydon CR9 1LX or fax us ...
14 Dec 2004
| by MediaWeek
of the mother brand will be duplicated within Standard Lite when it hits the street this week. Media agencies ...
,” said Nick Walker, managing partner at Walker Media. “It’s like adding bulks to its sales figure ...
took umbrage at the Standard ’s decision to force media agencies to be locked into its controversial ...
09 Dec 2004
| by MediaWeek
in recent days that managing director Mike Anderson would be briefing media agencies on the move. Martin ...
07 Dec 2004
| by MediaWeek
in the role of executive director on 7 January, has been responsible for £140mof revenue across a cross-media ...
media owner Viacom Outdoor in October and the departure of chief executive of Emap Performance Tim ...
was at the forefront of Emap’s cross-media proposition and his work drew praise yesterday from rival Tim Brooks ...
07 Dec 2004
| by MediaWeek
bedraggled conference delegates thought then, the story seen among newspapers and media planners three years ...
of the travel market that is flourishing. Bill Barker, media strategist at Naked, asserts that a growing demand ...
standard offering among broadsheet titles. The challenge now for media owners is to differentiate content ...