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Jo Bowman takes a look at why media is becoming much more than getting a good deal for your...Hong Kong marketers are making more considered decisions about which media agency they choose ... are increasingly switched on to the value of good media buying to the success of a campaign and many are looking for their media agency to drive the creative side. However, they are swapping agencies less frequently and ...
are these questions two sides of the same new-media coin? Enough questions already. Last week, after what seemed ... the best of streamed media, you need double that) and this sort of sharp practice can only be damaging ... everyone in the industry, from the Trevor Beatties down to the planners and the media people, need to work ...
-century romance turns into a vehicle for advertising text messages. Media planning and buying was handled ...
It is conducting a pitch to add a direct agency to its roster, which already includes WCRS, Naked Communications and Media Planning Group. Pitches are well underway and an appointment is expected soon. Market leader BT is reported to have called in the CID amid claims of a leak of its 118 500 media schedule ...
Samsung, the consumer electronics manufacturer, has consolidated its 10 million UK media planning...The account was previously split between Initiative and Carat. Carat handled 5.5 million of the media spend which covered UK specific advertising for products including mobile phones, computers, TVs and fridge freezers. Initiative won the consolidated account without a pitch after working on pan ...
It is conducting a pitch to add a direct agency to its roster, which already includes WCRS, Naked Communications and Media Planning Group. Pitches are well underway and an appointment is expected soon. Market leader BT is reported to have called in the CID amid claims of a leak of its 118 500 media ...
months, focusing heavily on ITV and Channel 4. Media planning and buying is through Media Planning Group ...
LONDON - Samsung, the consumer electronics manufacturer, has consolidated its £10m UK media...The account was previously split between Initiative and Carat. Carat handled £5.5m of the media spend which covered UK specific advertising for products including mobile phones, computers, TVs and fridge freezers. Initiative won the consolidated account without a pitch after working on pan ...
Playboy TV UK is to become the first media owner to run previews of its content on WAP mobile
