Pfizer consolidates $147m Pharmacia media into Carat
09 May 2003 | by Staff,
LONDON - Pfizer has consolidated the $147m media planning and buying business for Pharmacia.... The account, which is understood to have been worth $147m in billings last year, according to TNS Media ... consolidated Pfizer media planning and buying account in 2001, following a two-way fight against MindShare USA. The media consolidation was sparked by Pfizer's $90bn acquisition of rival Warner-Lambert in 2000. Carat ...

