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ASIAN MEDIA: Hong Kong's media gets creative

30 May 2003 | by Jo Bowman

Jo Bowman takes a look at why media is becoming much more than getting a good deal for your...Hong Kong marketers are making more considered decisions about which media agency they choose ... are increasingly switched on to the value of good media buying to the success of a campaign and many are looking for their media agency to drive the creative side. However, they are swapping agencies less frequently and ...

MEDIA: CNBC revamps schedule

30 May 2003 | by Simon Ellery

variety of topics such as media, management and business leader profiles. Changes include extending ...

MEDIA BRIEF: The Guardian confirms replacement of media editor

30 May 2003

THE GUARDIAN: The Guardian has confirmed that Charlie Burgess is to replace media editor Janine

ASIAN MEDIA: Big in Japan

30 May 2003 | by David Kilburn

The past year has witnessed a collapse in the media market in Japan, especially in television...DY Holdings Inc. The new company will immediately launch Hakuhodo DY Media Partners to pool the buying power and planning resources of the three partners. Hakuhodo DY Media Partners will buy about 17 per cent of Japan's media volume, while the top four agencies between them will handle half the market ...

ASIAN MEDIA: TV's survival kit

30 May 2003 | by Richard Lord

of high-end, pan-regional media and are better off focusing on local outlets, which have far larger ... of the travel category to pan-Asian broadcasters. "A lot of pan-regional media rely heavily on the travel ... , in areas like finance and IT." And at the top end, people are still spending. Steve Garton, the media ...

MEDIA PERFORMANCE LEAGUE: 30 May

30 May 2003

Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained (pounds m) (pounds m) (pounds m) 1 1...

MEDIA: Broadcast audience figures for PROs

30 May 2003

The first results of GfK's National Broadcast Media Survey, which uses data from specially designed 'tags' worn by 1,000 viewers and listeners over a six-week period from 10 March to 20 April, have shown the BBC dominating both radio and TV. The results gave BBC Radio 4 17.9 million adult listeners ...

MEDIA HEADLINER: Media 'great geezer' expands his empire with BBH's Starcom

30 May 2003 | by Alasdair Reid

last week. Following the deal, Cranmer's part of the Publicis media empire now becomes Starcom ... of the media tree, not just in the UK but internationally. He's one of a handful of people destined to have a formative influence on the media landscape as it continues to consolidate. Strange to think that not so long ...

Allied Carpets pitch sees £3.5m media move to AMS Media

30 May 2003

.5 million UK media planning and buying account into AMS Media following a competitive pitch....According to Paul Phelps, the managing director of AMS Media, the agency has been briefed to take Allied Carpets into previously unused media channels. Brand Connection, formerly known as MBS, has ... ' media marketing manager, said: "We have enjoyed a long, successful relationship with Brand Connection ...

MEDIA CHOICE: Ian Darby, Campaign's media editor, picks Energizer's "power mad" press campaign

30 May 2003 | by Ian Darby

recruitment ads in national newspapers and Private Eye. The media strategy perfectly matches the creative idea...Medium: Press ads Media planning and buying: Louise Kemm at Initiative Media Creative: Burkitt DDB ...

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