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Interpublic Group dismantles The Partnership network

ago in an effort to align the group's advertising, marketing services, media and PR operations into a more streamlined operation. As well as Lowe and Draft, The Partnership included Initiative Media ...

Walt Disney Parks hires First Choice CRM chief

The company, which owns Disneyland and Walt Disney World in the US, as well as Disneyland Resort Paris in Europe, has hired Adrian Robertson as head of direct marketing and new media, based in the UK. He previously held the title of CRM manager at First Choice, and has held direct marketing roles ...

DIRECT: Walt Disney Parks hires First Choice CRM chief

The company, which owns Disneyland and Walt Disney World in the US, as well as Disneyland Resort Paris in Europe, has hired Adrian Robertson as head of direct marketing and new media, based in the UK. He previously held the title of CRM manager at First Choice, and has held direct marketing roles ...

Cannes advertising festival sees film entries tumble 10%

The festival has received 4,577 entries from around the world for 2003, compared with 5,059 in 2002. Overall, entry levels are down by 5% on last year, with film the hardest hit, down 9.5%, followed by Cyber Lions, down 7.4% to 1,339 entries. The strongest climber was the Media Lions, up 9 ...

Royal Mail launches email and SMS marketing services

LONDON - Royal Mail is to add email and SMS marketing services to its mail media offering...of mail media, and this is borne out by our own research, which shows that 42% of current users of mail media are also using email marketing, this figure rising to 50% among the top 500 advertisers ... to develop services to meet customer demand. Services it provides include data services, media services ...

Agency Republic to part company with Microsoft Xbox

Microsoft is reported to have invited other agencies to pitch for the work, although a formal review has not yet been called. It is understood to be considering expanding Xbox's below-the-line roster, because of difficulties in working across different territories and media. Microsoft refused ...

Yahoo! helps stamp out spam with rubbish education

the number of junk mails sent overtakes solicited emails. "Our trial media-firsts of teaching people ...

The role of DM in media-neutral planning

Media neutrality will provide a force for ongoing experimentation with a wide mix of media...best-practice use of channels as well as media neutrality. Media-neutral planning from a DM ... of media neutrality. The importance of multimedia, data-driven campaigns and stringent measurement techniques ensure that campaigns are planned, and media routes selected, on the basis of hard data ...

Winning new business in a cold climate

the relevant channels open to you; review all media contacts; conference opportunities; third-party referrals ...

National Savings task remains with EHS Brann

. This gives NS&I a clear point of difference in the financial services market. However, media commentators ... 's. OMD UK retained media planning and buying, with Ptarmigan Media handling specialist, trade ...

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