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Emap creates new cross-media role to promote FHM

03 Dec 2003 | by Ian Darby,

LONDON - Emap has created a new role to encourage the development of the FHM brand and cross media...James Mallinson takes the post of cross media director for FHM and will work across the FHM brand including the core magazine, FHM.com and FHM Collections. The creation of the role also reflects Emap ... him in both developing editorial spin-offs for the brand and working on the cross-media sales side ...

Internet beats magazines among Europe's consumers

03 Dec 2003 | by Staff,

The research, commissioned by the pan-European trade organisation for online media firms and ISPs, showed that the web now represents 10% of Europeans’ media consumption, placing it ahead of magazines on 8%. The 10% media consumption figure puts consumers ahead of the advertising market ...

 

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