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DIRECT BRIEF: YMCA tests direct response TV ads

18 Dec 2003

satellite and cable channels. Media buying is through WWAV Rapp Collins Media.

European Union focuses on discrimination in the workplace

18 Dec 2003

by German advertising and PR agency Media Consulta. Breaking this week, the spot is the first in a five

BRAND HEALTH CHECK: Barnardo's - Have Barnardo's shock ads alienated donors?

18 Dec 2003 | by Sam Solley

, and Tony Granger, executive creative director at Saatchi at worst you get something that creates a media ... creative with intelligent and meaningful communication across all media. - It must bolster existing ...

Government criticised for placing job ads with Guardian

15 Dec 2003 | by Claire Billings,

A study by Nielsen Media Research showed that 26,175 out of 42,914 public sector jobs placed ... , media and sport Julie Kirkbride has seized upon the research to target the government. She is to write ... favourite newspaper with the media and public sectors. The COI Communications department handles ...

US planned to avoid media gaffe with capture of Saddam

15 Dec 2003 | by Gordon MacMillan,

LONDON - The US put meticulous planning in place to ensure that the media announcement...in the hands of coalition forces. Getting the story quickly on to television was seen as central to the media ... was behind the media strategy and is the director of strategic communications for the Coalition Provision ... wanted to avoid this time." Along with Thatcher the media team also included Charles Heatley, a British ...

YMCA tests DRTV through WWAV for homeless drive

15 Dec 2003 | by Claire Billings,

move on in life." Media buying is through WWAV Rapp Collins Media. The creative team on the campaign ...

Saatchis launches anti-racism ads to back Emma awards

12 Dec 2003

-sponsored Ethnic Multicultural Media Awards....The Emma awards celebrate the diversity and professional excellence within the media industry ... will run in ethnic media publications. The ads were written by Paul Ewen and art directed by Samrai Singh. Media planning and buying was handled by Emma. ...

WORLD: STUART ELLIOTT IN AMERICA

12 Dec 2003 | by Stuart Elliott is the advertising columnist at The New York Times

on TV election-night maps. Now there are signs that the country's media, long loath to appear...that deems itself to be scrupulously neutral, lost its lead in the ratings to Fox News, the media powers ... of conservatives throughout the media, building on decades-long efforts by scores of right-of-centre newspaper ... (if that is not redundant), who have long counted on the media's impartiality to balance ...

CAMPAIGNS: Moustaches raise cash in aid of cancer - Charity PR

12 Dec 2003 | by Helen Gregory

tongue-in-cheek campaign that would establish the moustache as cool, and create media interest in a ... the imagination of men's fashion magazine GQ, which came on board as media partner. It ran a double-page feature ...

TOP PERFORMERS OF 2003: AGENCY OF THE YEAR - BBH

12 Dec 2003

. As with so many of BBH's campaigns, the theme was extended into other media. 2003 was also the year ...

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