11 Dec 2003
| by Rachel Gardner,
and is expected to unveil a brand campaign next year.
The media planning and buying is not thought ...
28 Nov 2003
Solutions
Media planner: Jo Barclay
Media agency: OMD UK
Media director: Dan Sinfield
Client: Lancaster...and radio.
COMMENDATION
Title: I Shagged Here.com
Media agency: Rocket
Media director: Danny ...
Mates turned media owner when it created the website Ishaggedhere.com in a bid to put its brand back ...
, CCTV footage of people "in action" and a "Shags Reunited" section. Ambient media including "I shagged ...
27 Nov 2003
| by Alastair Ray
-November
Huge banner sites are finding a regular home on UK media schedules as they make a major impact and a ...
Client: Blackburn Rovers
Creative agency: Fanatic
Media agency/outdoor specialist: Posterscope ...
Company
Creative agency: Acumen
Media agency: Acumen
Outdoor specialist: Concord
Period: November ...
13 Nov 2003
CNBC Europe has signed a deal with Giorgio Armani to dress and style its team of on-air presenters. The range of clothes and cosmetics will be drawn from the Armani Collezioni men's and women's winter collection.
10 Nov 2003
| by Jennifer Whitehead,
According to the Ads That Make News survey, 118 118 beat competition from FCUK and Ferrero Rocher to top the October poll. The survey is carried out by Propeller Communications and Durrants Media Monitoring, and measures the amount of coverage of individual ad campaigns in the national press ...
31 Oct 2003
| by Anna Griffiths
, international media owners seem to have woken up to this new market.
Time launched a bi-annual fashion ...
their brand image across to an elite market."
The habit of luxury goods advertisers planning their media spend country-by-country is something that needs to be broken if international media owners are to make ...
31 Oct 2003
stores, is planning a TV and national press campaign. Media buying has yet to be finalised.
17 Oct 2003
| by Jennifer Whitehead,
The photo shows Stevens posing in a pink pair of knickers by Agent Provocateur and a camisole by DKNY, and appears in the November issue of IPC Media's Marie Claire magazine.
According to reports, the stylist on the shoot was unaware of Stevens' deal with Pretty Polly when she chose the outfit ...
16 Oct 2003
| by Mark Kleinman
Adidas global media chief Jason Dawes has left the sportswear giant just two months after...Dawes has left Adidas for an undisclosed role elsewhere, prompting the promotion of Richard Prenderville to take on his responsibilities for Adidas international media planning and buying.
The change coincides with the hiring of Mark Philips as senior advertising manager. He replaces Arthur Hoeld, who has ...
10 Oct 2003
| by Mark Sweney
New-media owners may extol the virtues of digital media to advertising agencies but great creative...Traditional advertising agencies have long held the view that the term "new-media creativity" is an oxymoron. It has been the industry's view that new media is a second-class citizen, a one-dimensional medium not worthy of "real" creatives' time and effort. But the times they are a changin'. New media ...
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