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Sony UK hires WebtraffIQ to improve customer loyalty

products for the education, healthcare, media and retail markets, and is accessed by more than 2 ...

PPA backs magazine advertising in £5m marketing push

between media agencies and magazine companies. Duncan Edwards, managing director of the National ... sector and advertisers. A spokesman for IPC Media said that £5m of investment has gone into the cross ...

AOL launches website to drive UK advertising sales

communications agency Reading Room, and is supported by an online advertising campaign which will run on media ... can be achieved and why it should be central to the media mix. As a major online media owner, we have ...

Echo's Murray to head ValueClick e-mail division

for promoting ValueClick's mail technology and media team, as well as marketing and managing a UK prospect ... includes media, technology, list brokerage and data management options," she said. Last month ValueClick ...

CAMPAIGNS: Video venues inspire global conferencing - B2B PR

and, in addition to media relations, Whiteoaks lobbied groups such as Transport 2000, Friends ... , and was a ubiquitous spokesman for the PR campaign. Both national and regional media were targeted about ...

Comic TV spots launch new Beechams throat lozenges

by Happy. Media buying was through Mediacom. The Max Strength lozenges contain a combination ...

CRISIS MANAGEMENT: Ready For Action

to the public via the media (including advertising announcements) and retailers. If the tampering will be a ... can be made, tell the media at what time they can expect news from you - this will buy you valuable ... , including councillors, town mayors and the local MP - all have an influential voice in the media, so it ...

TECHNOLOGY: Crackdown on Spam

, as consumers and businesses become increasingly concerned about the problem, the media churns out a multitude ... head of interactive media Robert Dirskovski. 'But we do need to see how the information commissioner ...

Emma Bunton joins stars for M&S Christmas panto ad

by Jeff Stark and produced by Large Corporations. Media buying was through Walker Media. Alice Avis ...

Purely Media's Alexander opens B2B media agency

LONDON - Whichmedia, a new media-planning and buying agency, has been launched in Manchester...setting up Whichmedia, Alexander was head of business-to-business at Purely Media, a division of Mediaedge:cia Manchester. Prior to that, she was media manager for business-to-business media at Carat Business. Steve ...

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