Miles Calcraft won the business following a pitch, which also included Lowe & Partners and Duckworth Finn Grubb Waters. The media business was won by Optimedia, following a pitch against Zenith, PHD and Mediaedge:CIA. The media had been handled by D'Arcy media agency MediaVest. The appointment ...
The aim of the blanket digital marketing initiative is to build Nationwide's customer database. Tribal DDB, which won the account in January, handled media planning and buying for the marketing campaign. Incline handled creative for the push. Senior marketing controller Mik Hodsdon said: "We want ...
the loss last year of the Korean car group's $300m media account, which was moved out of Bates ...
. The loss comes as a major blow to Bates, which last year lost the Korean car group's $300m media account ...
and Archive -- fast access to 12m articles from more than 500 of the world’s top media sources. Claire Payne ...
LONDON - Carlton Communications is to sue former ITV company Lord Hollick's United Business Media
postage, packing and a free bag when they join the club. The deal was brokered by Mango media agency ...
LONDON - New-media and marketing agency Foresight has been appointed to build and maintain...It is understood that Asprey saw a number of new-media agencies before appointing Foresight. Eva Hoff, account director at Foresight, said: "We have a number of luxury-goods clients and winning Asprey ... provides marketing services such as media planning and buying, promotions, sponsorship, PR and CRM, offline ...
of Universal McCann's expanded strategic media-planning initiatives and media-buying operations. Prior ... new post at Magna Global Worldwide, the Interpublic media negotiations unit founded in 2001. Jim Heekin, chairman and CEO of McCann-Erickson WorldGroup, said: "Robin is part of the new breed of media ...
media company worth around £5bn and would lead to a number of cost savings. The move is sure to please ...
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