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Safeway back on TV with focus on freshness

31 Oct 2002 | by Camilla Palmer,

as the test medium owing to its cost effectiveness. Manning Gottlieb OMD handles media planning and buying ...

Drambuie returns to TV after a decade away

31 Oct 2002 | by Jennifer Whitehead,

tomorrow on ice". The campaign breaks on November 4 and runs throughout November and December, with media ...

FHM and Sky link up for global 'hottest babe' search

31 Oct 2002 | by Claire Billings,

, said: "This is a fantastically exciting new venture that extends the FHM brand on to more media platforms. The Xbox/FHM deal really demonstrates how we can deliver large bespoke cross-media solutions with the FHM brand." The TV shows will be co-produced by Emap, Sky and RDF Media, producers of 'Faking It ...

Editorial coverage can be a powerful commercial edge

31 Oct 2002

effectiveness lies in its media coverage, smothering the TV and newspapers over the past few days. Only a handful of UK advertisers could have afforded this sort of media schedule (and the Motor Show certainly ... ) they can generate. And few media schedules would attempt to embrace editorial space as well as the bits ...

OPINION: Programme producer's body highlights quota misuse in TV

31 Oct 2002 | by RAYMOND SNODDY, media editor of The Times

A lot of attention has rightly been given to the risk the government is taking by planning to open up commercial broadcasting to unrestricted foreign ownership. The issue has inevitably produced two unreconcilable sets of views.

MEDIA CHOICE: The Game

31 Oct 2002 | by REBECCA PEEL, Head of client services, WWAV Rapp Collins Scotland

I feel well qualified to comment on a new footie supplement. Not only am I an avid fan, but my husband is in the business - so a lot of the reading material in our house relates to football in some shape or form.

Independent media task goes to MPG

31 Oct 2002 | by POPPY BRECH

Independent News Media is poised to hand its media planning and buying business...,circulation and marketing director for The Independent would not comment on the newspaper's media agency arrangements ... according to Nielsen Media Research. ...

MEDIA BRIEFS: Disney Channel advertises movie slot

31 Oct 2002

with media by BBJ Media.

MEDIA: AA Magazine revamps to reflect growth

31 Oct 2002 | by RAVI CHANDIRAMANI

AA Magazine, the UK's second-largest circulation title, has relaunched to reflect the brand's expansion beyond emergency breakdown services into insurance, financial services and travel.

MEDIA BRIEFS: Guardian to reposition graduate supplement

31 Oct 2002

The Guardian is to reposition its Saturday graduate supplement Rise to target students as well as its current graduate audience. It is to run an on-campus campaign involving flyers and posters as well as sample editions called Rise Extra.

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