NEWS BRIEFS: Malta Tourist Office begins ad campaign
19 Dec 2002
Commercials. Media is bought by Equinox.
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Troubled United Airlines selects Mediaedge:CIA
19 Dec 2002
Beleaguered United Airlines has moved its global media business into Mediaedge: CIA, just a week...Mediaedge:CIA won the business from Zenith Media in countries outside the US, without a formal pitch. Fallon, which holds the creative account, will handle media planning and buying in the US. Zenith won the global business in January 2001 from The Media Edge before the agency merged with CIA last ...
United appoints Mediaedge:cia to $60m media business
18 Dec 2002 | by Claire Billings,
of its $60m global media planning and buying account following a review of the account....The review saw the work shifted out of Zenith Media, which has held the account since July 2001. It follows a reduction in the airline's media spend from $78.4m (£48m) in 2000 to $57.3m last year after ... the majority of the airline's international media planning and buying, including Europe, Latin America and Asia ...
TBWA develops new posters for Thomas Cook ad campaign
13 Dec 2002
. Photography was by Simon Mills. Media planning and buying was by BLM Media. ...
Optimedia moves chunk of outdoor spend to Meridian
13 Dec 2002 | by IAN DARBY
's sister specialist, Outdoor Connection. Walker Media also moved spend from clients including Five ... for the Nestle and Walker Media briefs and Nicole Guerretta handled the Unilever, Hyundai and Optimedia business ...
Claydon Heeley will take on £3m Virgin Holidays' business
13 Dec 2002 | by IAN DARBY
in North America and the Caribbean, uses Manning Gottlieb OMD for its media planning and buying ...
JWT unveils poster campaign for Smirnoff Ice free travel
13 Dec 2002 | by JENNY WATTS
Collier. Media planning and buying is through Carat in association with Posterscope. Philip Gladman ...
MEDIA: Virgin Trains hires River for customer mag task
12 Dec 2002 | by POPPY BRECH
Virgin Trains has handed the contract to publish its customer magazine Hotline to River Publishing as it rolls out its state-of-the-art tilting trains and promises passengers "a new beginning".
United Airlines to send out mailing as reassurance
12 Dec 2002
United's advertising business and Zenith handles media. Earlier this year it launched its first European ...
Thomson signs stars for cruise facelift
12 Dec 2002 | by DANIEL ROGERS
platform for the media. Warts'n'all ITV1 docusoap Cruise Ship, featuring a boat owned by rival First ...
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