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MEDIA BRIEFS: Legoland uses Road Ads for promotion

19 Dec 2002

Legoland is using Road Ads to promote its opening hours over the festive season. The campaign uses lorry-side posters carrying the strapline 'Christmas Magic' together with scenes from the Windsor-based theme park. The campaign will run throughout the Christmas and New Year period on the M4, M3 and...

DIRECT BRIEFS: Rivals Digital Media relaunches two sites

19 Dec 2002

Rivals Digital Media is relaunching its two e-commerce sites, Football365Shop and WorldRugbyShop

MEDIA: IPA expresses its 'deep concerns' over ITV merger

19 Dec 2002

The Institute of Practitioners in Advertising (IPA) has added its voice to that of the Incorporated Society of British Advertisers (ISBA) in calling for the planned merger of Carlton and Granada to be referred to the Competition Commission.

MEDIA BRIEFS: Playboy TV joins forces with Kingston Interactive

19 Dec 2002

Playboy TV has joined forces with Kingston Interactive, the broadband interactive arm of Kingston Communications to launch its first pay-per-view video-on-demand service. The service, which launched last week, enables viewers to choose from around 50 films and programmes from the Playboy TV UK video...

MEDIA BRIEFS: BBC Choice controller to be BBC Three controller

19 Dec 2002

The BBC has confirmed that BBC Choice controller Stuart Murphy will be the controller of BBC Three, which launches on February 9. Murphy played a key role in re-applying to Culture Secretary Tessa Jowell for permission to launch the service.

DIRECT: Vauxhall shifts to media-neutral stance

19 Dec 2002 | by MARK KLEINMAN

Vauxhall is taking a bow to media neutrality with the restructuring of its marketing department...will ensure effective use of all marketing budgets, regardless of media selection," said Barrett. "Communication plans will be developed by understanding the benefits, costs and synergies of all media ... lead to greater co-operation between its roster of agencies as it looks for media ...

OPINION: Don't let media's search for a story cloud the business issues

19 Dec 2002 | by MARK RITSON, assistant professor of marketing at the London Business School

Two stories dominated the business press last week. Most of the media began the week by sounding...have it. McDonald's is finished, M S all powerful. Two years ago the same media were being equally strident about these two brands, but the stories were very different. M S was finished. The media cited its ... to be RIP. Meanwhile, fuelled by Naomi Klein's ramblings, the media were bemoaning McDonald's worldwide ...

MEDIA BRIEFS: BRMB International says Freeview has lot of catching up to do

19 Dec 2002

BMRB International, the market research company, has forecast that Freeview has "a lot of catching up to do" as it battles for audience share with Sky and digital cable. In October 2002, before Freeview launched, the company reported that 41% of adults aged over 15 were able to watch digital TV, with...

Troubled United Airlines selects Mediaedge:CIA

19 Dec 2002

Beleaguered United Airlines has moved its global media business into Mediaedge: CIA, just a week...Mediaedge:CIA won the business from Zenith Media in countries outside the US, without a formal pitch. Fallon, which holds the creative account, will handle media planning and buying in the US. Zenith won the global business in January 2001 from The Media Edge before the agency merged with CIA last ...

Royal Mail hands Novak key job in market overhaul

19 Dec 2002

Adam Novak, the high-profile managing director of Royal Mail's Media Markets unit, has been handed

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