they inspire aren't media owner sites - they're run by real fans. They don't have the inside track ...
, for all the redundancies, pay freezes and bonus cuts that have ravaged the business this year, the media ... more creative media thinking and a continued raising of the game. The pressure on ad budgets has seen a new emphasis on broader communications, on a redefinition of media that is taking the business ...
for one thing, there's fragmentation of media. Television, cable, satellite, cinema, video-on-demand, Tivo, radio, CDs, PDAs, CDROMs, DVDs, internet, extranet, intranet, fishing net(!), ambient media, press, 48 ... the rational side of our brains. The parallel force of fragmentation of media is fragmentation of audience ...
You can take local loyalty too far. What does it say about ntl, for instance, that its logo adorns the shirts of Glasgow Rangers, Glasgow Celtic, Newcastle and Aston Villa - all teams that frequently try quite hard but are notoriously lacking in quality? That said, to achieve an even better fit, ntl...
that just as the IPA really gets its media/creative love-in underway with a series of seminars to generate...'s no doubt the last thing media wants is a return to the basement of an agency structure that is obsessed ... to see a real shift in emphasis; creatives are interested in media, maybe for the first time. OK, it ... media and creative people are probably healthier now than ever and there is a greater respect than ...
the media market has been transformed by new technology. First it was the arrival of satellite television ... the media market increasingly complex and fragmented, allowing content owners to target ever smaller niche audiences and creating red-hot competition amongst media owners and content owners. As the company ...
Thankfully, media is not a fashionable business. If it were, we might have couture media executives...and the glossy and the matt agencies co-exist to offer something to suit all client tastes. And if media awards ... is no longer where it's at. Now eight years old, the original strategic media company has been doing its thing ... . The first agency to claim that it was different -- to challenge the conventional approach to media planning ...
the traditional media of television and radio, but also through new media such as the internet and mobile telephony. History CNN first went on air on 1 June 1980, the brain-child of media entrepreneur Ted ... as the news channel of choice for world leaders, captains of industry and even its media peers, as well ...
sensory satisfaction. And with this fruity analogy one media executive summed up ITV's latest pitch -- a...This media executive's cynicism is understandable. Either there's a graveyard somewhere wherein is buried all that media owner research that found someone else's medium to be rather more tasty, or else all media owner research is carefully framed to ensure the right results even before the first box has ...
communications. Orange now regularly has business-targeted campaigns, mainly using outdoor media and the press ... and services -- thereby rooting the benefit in rational product attributes. The media challenge in Orange ...
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