23 Feb 2001
| by IAN DARBY
media is handled by Initiative Media.
...
23 Feb 2001
, with media at the top of his agenda.
An acquisition programme is aimed at extending the UK agency's offering into fully integrated communications.
At the same time, it is poised to beef up its media power by pooling its media buying into MBS, the UK's largest remaining media independent, which ...
23 Feb 2001
, with media at the top of his agenda.
An acquisition programme is aimed at extending the UK agency's offering into fully integrated communications.
At the same time, it is poised to beef up its media power by pooling its media buying into MBS, the UK's largest remaining media independent, which ...
22 Feb 2001
| by MARK KLEINMAN
of new media communications.
...
22 Feb 2001
| by JENNIFER HISCOCK
BLACK CAT
The gadgetgeezer.co.uk proposition would be put in front of the 25- to 35-year-old male audience through a variety of media routes.
In addition to internet advertising, a DM campaign ...
appropriate and varied incentives.
Additional traffic-building ambient media opportunities would include ...
16 Feb 2001
| by JEREMY WHITE
Medianetwork to the pounds 30 million media account.
They were shortlisted after a four-way pitch against ...
15 Feb 2001
| by MARK KLEINMAN
communications media of the future.
'E-mail marketing in all its forms represents one of the most powerful communications media I have ever seen,' he said. 'The sales and marketing use of e-mail is a vital ingredient ...
15 Feb 2001
| by MARK KLEINMAN
and new media channels.
Marketing director Simon Thomas said the brand was looking for a more cohesive ...
01 Feb 2001
Whitening Toothpaste. The campaign, which is handled by The Leaflet Company, is part of a multi-media push...Sensodyne is distributing two million leaflets to ABC1 households to promote its Sensodyne Gentle Whitening Toothpaste. The campaign, which is handled by The Leaflet Company, is part of a multi-media push, which will include TV ads. The direct campaign will give customers 25p off the toothpaste and a ...
01 Feb 2001
| by BEN ROSIER
.
Smile's pounds 8m creative business is held by Farm, with media by TCS Media North. The Co-op Bank's ad ...