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Agencies line up as Birds Eye launches DM roster overhaul

media is handled by Initiative Media. ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

, with media at the top of his agenda. An acquisition programme is aimed at extending the UK agency's offering into fully integrated communications. At the same time, it is poised to beef up its media power by pooling its media buying into MBS, the UK's largest remaining media independent, which ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

, with media at the top of his agenda. An acquisition programme is aimed at extending the UK agency's offering into fully integrated communications. At the same time, it is poised to beef up its media power by pooling its media buying into MBS, the UK's largest remaining media independent, which ...

BT set to realign pounds 20m consumer direct marketing

of new media communications. ...

DIRECT MAIL: Direct's web challenge - Jennifer Hiscock challenges five below-the-line agencies to show how DM can benefit the dotcom industry by offering a strategy for the launch of a fictitious e-tailer

BLACK CAT The gadgetgeezer.co.uk proposition would be put in front of the 25- to 35-year-old male audience through a variety of media routes. In addition to internet advertising, a DM campaign ... appropriate and varied incentives. Additional traffic-building ambient media opportunities would include ...

Agencies line up as C&G calls review of its direct marketing

Medianetwork to the pounds 30 million media account. They were shortlisted after a four-way pitch against ...

DIRECT: Lloyd to take Email Bureau role

communications media of the future. 'E-mail marketing in all its forms represents one of the most powerful communications media I have ever seen,' he said. 'The sales and marketing use of e-mail is a vital ingredient ...

DIRECT: Nissan shakes up pounds 6m UK below-the-line work

and new media channels. Marketing director Simon Thomas said the brand was looking for a more cohesive ...

DIRECT BRIEFS

Whitening Toothpaste. The campaign, which is handled by The Leaflet Company, is part of a multi-media push...Sensodyne is distributing two million leaflets to ABC1 households to promote its Sensodyne Gentle Whitening Toothpaste. The campaign, which is handled by The Leaflet Company, is part of a multi-media push, which will include TV ads. The direct campaign will give customers 25p off the toothpaste and a ...

Smile hunts chief to build relationships

. Smile's pounds 8m creative business is held by Farm, with media by TCS Media North. The Co-op Bank's ad ...

 

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