Aegis Group, the media communications and market research outfit, has bought PW Market Research...Aegis Group, the media communications and market research outfit, has bought PW Market Research Group, the UK-based international research group. Pegram Walters was founded in 1982. Aegis is looking to expand into market research and bought Market Facts in June 1999. ...
Roose magazines such as Smash Hits, Mizz and TV Hits. Fishtank has handled the creative and media...Nickelodeon is spending more than pounds 250,000 on an integrated marketing campaign to promote Watch Your Own Week, Head to Head and other channel initiatives. Watch Your Own Week ads, booked through Roose magazines such as Smash Hits, Mizz and TV Hits. Fishtank has handled the creative and media ...
Granada Enterprises Commercial Ventures has announced the first sponsorship deals for S4C International since it won the sales contract in November. Flora will sponsor Countdown for 12 months and Baileys will extend its contract with Sex and the City. Debbie Fryett at Malcolm Grant Associates negotiated...
New BBC digital channels could help boost commercial operators revenues, according to a report by Spectrum. It suggests that the proposed free-to-view channels for the under sixes and six- to 13-year-olds would enhance overall digital take-up and stimulate the UK s independent production base.
Chrysalis Radio s Heart 106.2 is offering listeners the chance to have a message to their loved one written on a Love Heart sweet for a year, in the run-up to Valentine s Day. Through a link-up with Swizzel Matlow, which makes the sweets, listeners can register their message by logging on to Heart1062.co.uk...
The Guardian and The Observer have launched an online voucher scheme allowing students to buy discounted copies of the papers. By registering with the service, students will be able to buy The Guardian for 15p on weekdays and 35p on Saturdays, and The Observer for 35p on Sundays. Subscribers will also...
Rover has launched a new fashion award exclusively with The Daily Telegraph. Rover already sponsors the British Fashion Awards and the new Rover People s Award for the best-dressed celebrity of 2001 will be the only award voted for by the public. The Telegraph will support the award with editorial...
Haymarket s the net magazine has introduced a new look for its March issue, which is on sale this week. The magazine, launched in 1999, now has a more in-depth technical advice section and a regular online mystery shopping section that looks at the most popular purchases. The net will also have a statistics...
Vicky Knapp, Associate director, Manning Gottlieb Media...Vicky Knapp, Associate director, Manning Gottlieb Media The waiting is over - Suzanne, Kym, Myleene, Danny and Noel are the chosen five. Popstars has gripped the nation (well, the 16- to 34-year-old end of it) for weeks. ITV needs to attract a younger audience and this tried-and-tested Australian ...
BAA has appointed 24/7 Media to sell advertising across its web site, baa.co.uk. The site records 2...BAA has appointed 24/7 Media to sell advertising across its web site, baa.co.uk. The site records 2.5 million page impressions each month and offers information on all flights arriving at BAA airports, as well as public transport and parking facilities, detailed schedules and passenger feedback. ...
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