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Kellogg and AOL Time Warner
link up in global marketing deal

31 Oct 2001 | by Claire Billings,

the breakfast cereal maker's brands promoted across the media firm's TV networks and online sites....'s internet and interactive services. The agreement, negotiated on behalf of Kellogg by B|Com3 media ... reach consumers across multiple media platforms with a great mix of on-air and online marketing ...

Consortium given more time to
buy Regional Independent Media

31 Oct 2001 | by Claire Billings,

LONDON - The three newspaper groups, Gannett, Guardian Media Group and Johnston Press, seeking

WPP threatens Takeover Panel
with judicial review

31 Oct 2001 | by Gordon MacMillan,

not force the media-buying group to release trading data....for Tempus until Monday November 5 making it the third time it has extended its offer for the media ...

Cordiant the main winner in Allied Domecq roster review

31 Oct 2001 | by Claire Billings,

. Meanwhile, Optimedia will handle worldwide media planning and buying, with help from sister agency Zenith Media in certain markets. Manley said, "The importance of these revised agency agreements for Allied ...

How Murdoch's US dream
could have reached its end

30 Oct 2001 | by Claire Billings,

's Liberty Media was set to inject 1bn ( 699m). GM would have received 4.5bn ( 3.1bn) in cash in return ... in on the US pay-TV market is far from over, and it looks as though the deal could take the 70-year-old media ...

Vivendi proves resilient to downturn

30 Oct 2001 | by Staff,

PARIS - Vivendi Universal has reported third-quarter revenues up 24% to 4.5bn as the media giant...of our peers. Even so, Vivendi Universal's media and communications businesses are not immune ... negatively impact businesses in all industries, Vivendi Universal offers within the media and communications ... economic environment." Messier said Vivendi's media and communications businesses are presently less ...

WPP extends offer for Tempus once more

30 Oct 2001 | by Gordon MacMillan,

It is the third time WPP has extended its offer for the media-buying firm. Last week, it announced that it had new information it was presenting to the panel and would extend its offer until October 29 ... of the view that longer term, Tempus will add value to WPP's Media Edge media-buying operation. WPP ...

Jones becomes deputy PPA chair

30 Oct 2001 | by MediaWeek

Chief executive of Reed Business Information, Keith Jones, has been made the new deputy chairman of the Periodical Publishers Association. Jones has previously chaired PPA's business-to-business media committee. He has been a member of PPA's main board since 1996. He was appointed chief executive ...

Consumers reject celebrities for
heroes after terrorist attacks

29 Oct 2001 | by Jennifer Whitehead,

form, as firefighters and policeman were held up by the media as icons. The study revealed ... . Consumers also criticised any sensational media coverage of the attacks. The survey found they wanted realism in media coverage, and this extended to what they thought about marketing communications ...

Dotmusic is the top UK music site

29 Oct 2001 | by Sylvia Westall,

Dotmusic is the largest and longest established music website in UK and Europe. It was started in 1995 and is produced by United Business Media. According to Hitwise, the site attracts 21.9% of music ... -known music weekly, is produced by IPC Media and was the website of the year 2001 at the PPA awards. The site ...

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