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AT&T Business to use GCI on EMEA brand campaign

media relations, trade, technical and analyst relations. GCI won the business after a lengthy ...

VNU on track to meet reduced forecasts

VNU said its marketing and media operations, which account for 65% of the company's sales, developed "favourably". However, its business publishing division, which generates 25% of sales, continued to suffer from the global downturn in advertising. The company is predicting a 2001 cash earnings per ...

Survey says more hard times ahead
but sees a recovery in late 2002

11 attacks worsened the slump, but did not "derail" advertising outside the US. Media ...

Aegis expands global offering
with Japanese acquisition

LONDON - Aegis Group, owner of media-buying giant Carat, has bought Japanese market research group...: "Japan remains a focus for the development of the group's research and media businesses and we continue ...

New DoubleClick directory links
advertisers with media

NEW YORK - Online advertising company DoubleClick has launched a directory of media...this month, DoubleClick sold its European media operations to AdLINK, amid speculation that it is to leave the media business entirely, in an attempt to move into profitability. If you have an opinion ...

Recruitment body appoints Luther Pendragon for PR

The Recruitment and Employment Confederation has merged its media relations and public affairs ... handled media relations but resigned the account.It continues to produce the REC members' magazine. LP partners Ben Rich Charles Stewart-Smith will co-ordinate public affairs and media relations ...

ANALYSIS: The end of the generalist freelance?

management 'rather than those with more general media relations skills'. Adams added: 'When a ...

UBM scraps bid for MediaLink

LONDON - United Business Media has withdrawn its 5-a-share bid for MediaLink Worldwide, after

INTERNATIONAL: USPS bid to allay postal anthrax fear

mailed to several media outlets and the US Capitol were confirmed to be carrying the bacteria ... .' The first initiative was carried out across all media, including a postcard sent to all 800,000 USPS ... -wide initiative to educate doctors, media and the public about anthrax, plus creating a universal approach ...

Ad 2-one wins online SMG contract

LONDON - Scottish Media Group has appointed ad 2-one, the online sales and marketing division...of sales for s1, said, "As has been proved with other traditional media channels, the Scottish audience consumes Scottish media and ad 2-one showed a true understanding of this factor. Its proposition offers our ...

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