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MEDIA HEADLINER: Creative chief swaps St Luke’s for the challenge of Channel 4. Dave

30 Oct 1998 | by MAIRI CLARK

is a creative hot shot appearing in Campaign s media pages? Buonaguidi is packing up his art bag, waving goodbye to the agency world and heading for media land as the creative director of Channel 4 ... to encompass print advertising and new media as well as on-screen activity, he says. We need key creative ...

CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase

30 Oct 1998 | by KAREN YATES

sponsoring the World Cup News site of Sky Sports. It wasn t cheap, Chris Rayner, the new media ...

Nike mocks trendy Londoners with W&K runner spots

30 Oct 1998 | by MAIRI CLARK

directed by Susan Hoffman. The ads were directed by Jesse Peretz through Cowboy Films. Media will be planned and bought by Manning Gottlieb Media. ...

MacKenzie snares Talk Radio in pounds 25m agreement with CLT

30 Oct 1998 | by ELEANOR TRICKETT

and Liberty Media. ...

REVIEW: Marketing and advertising news in the week’s press

30 Oct 1998 | by JOHN TYLEE

-European media buying account, which is currently handled by Concord. The company spends pounds 5 million in the UK but is looking to expand into Europe with a coherent media strategy. It is understood to have approached a number of media companies. - General release United Biscuits is launching a low ...

Atlantic 252 chooses Spirit for new ad task

30 Oct 1998 | by CLAIRE COZENS

, press and posters, with Carat handling media planning and buying. Alison Victory, marketing ...

DIRECT NEWS: Camelot starts review of below-the-line task

30 Oct 1998 | by ELEANOR TRICKETT

with the right mix of media to motivate them. Ian Milligan, the marketing director of Camelot, said: We ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

30 Oct 1998 | by STEFANO HATFIELD

Client: Adidas Agency: New PHD Buyer: Simon Willis Client: Capital Gold Agency: Zenith Media ...

MEDIA: Sky picks media chief to oversee digital campaign

29 Oct 1998 | by RICHARD BRITTON, Former media director

BSkyB has appointed its first dedicated media controller as its advertising activity steps up a...BSkyB has appointed its first dedicated media controller as its advertising activity steps up a ... , will be responsible for the strategic media planning for Sky s new digital service, which launched on October 1. In this role, she will act as the main point of contact between Sky and its media buying agency, Universal ...

MEDIA: Becks signs C4 drama deal

29 Oct 1998 | by RICHARD BRITTON, Former media director

. The sponsorship deal was negotiated by Scottish Courage and its media planning and buying agency, MediaVest ...

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