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Judge and Jury: Media relations could have got better treatment for shyness drug - Before launching

16 Oct 1998 | by PAUL BLACKBURN

phobia. Shyness, the lay media terminology for social phobia, grabbed the headlines when the Sunday ... and should include the media. Psychiatrists led the press conference but failed to convince ... ? Lack of planning, briefing, preparation, time in consultation with the media? All too often ...

Optica focuses on health and fashion in review

16 Oct 1998 | by SIMON ELLERY

The Optica Clulow Group, which owns a string of opticians across England, is reviewing its consumer and trade PR. The account is expected to carry a six-figure fee and at least two agencies are known to be pitching for it. Optica is looking to run a campaign through local media and trade ...

 

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