30 Oct 1998
| by ANNA GRIFFITHS
Terry Mansfield is celebrating 40 years in the media industry. A
fortnight ago, he announced his...Terry Mansfield is celebrating 40 years in the media industry. A
fortnight ago, he announced his ...
the beginning, he says smoothly. I haven t
started the rest of my career in the media business. Mansfield ...
to.
Mansfield is a consummate salesman, as Pooler remembers from her first
days in media ...
30 Oct 1998
| by MICHAEL LEAPMAN
American conglomerate 3M has appointed Business Press to handle
Italian media relations for its...American conglomerate 3M has appointed Business Press to handle
Italian media relations for its visual systems division, which produces
business presentation aids, including overhead projectors and audio and
video conference facilities. Business Press has been briefed to increase
brand awareness ...
30 Oct 1998
| by MICHAEL LEAPMAN
will handle media relations in the
consumer press while Aromates will promote Tele 2 s services in
technical...will handle media relations in the
consumer press while Aromates will promote Tele 2 s services ...
entrance that has propelled Owens on to the front page. The client who
railed at the media industry...entrance that has propelled Owens on to the front page. The client who
railed at the media industry ...
and jump
into the media mire, it s just that our man has chosen to do it in a
rather provocative way ...
become watchwords for the media
market, any new brand is bound to grab attention. But the widespread ...
technology, breaks this week as part
of a multi-media blitz to launch the Peugeot 206....technology, breaks this week as part
of a multi-media blitz to launch the Peugeot 206.
The concept has been developed by Initiative Media, the media agency
which holds the centralised Peugeot Citroen media planning and buying
account, in association with the poster specialist, Concord ...
30 Oct 1998
| by JOHN OWEN
under the control of its American
parent.
Your new-media reputation, in particular, has ...
the new-media department wouldn t be top of
most people s lists. So why has Leo Burnett gone down ...
understands irony. The
speaker is Keld van Schreven, the creative director of Hard Reality, the
new-media ...
30 Oct 1998
| by MAIRI CLARK
it should be that pre-pubescent trainee media executives
assume an air of superiority and demand action ...
that arrogance will get them results? While I fully appreciate
that the average planner/buyer/media manager ...
that
are totally unsuitable, this does not give new to media trainees the
right to assume that all sales people ...
30 Oct 1998
| by MAIRI CLARK
s billings. It spent just over pounds
13 million in the period up to June this year, according to Media ...
-upon mum.
Somerfield recently centralised the pounds 20 million media business for
both brands into McCanns sister media agency, Universal McCann
(Campaign, 18 September). However, Sutherland dismissed ...
of
register. It is the first B&H branded launch not to be produced by CDP,
although the CDP Media Company will handle media buying.
...
with the art directors, Will Bates and Max Landrake,
respectively.
Media for the campaign is being planned by Walker Media and bought by
Optimedia.
...