29 Oct 1998
| by RICHARD BRITTON, Former media director
BSkyB has appointed its first dedicated media controller as its
advertising activity steps up a...BSkyB has appointed its first dedicated media controller as its
advertising activity steps up a ...
, will be
responsible for the strategic media planning for Sky s new digital
service, which launched on October 1.
In this role, she will act as the main point of contact between Sky and
its media buying agency, Universal ...
29 Oct 1998
| by RICHARD BRITTON, Former media director
.
The sponsorship deal was negotiated by Scottish Courage and its media
planning and buying agency, MediaVest ...
29 Oct 1998
| by RICHARD BRITTON, Former media director
Sunday Business claims it is now selling 50,000 copies a week - the
figure it promised to deliver advertisers by the publication of its
first ABC certificate, due next month.
29 Oct 1998
| by RAYMOND SNODD, media editor of The Time
Motorway service chain Welcome Break has signed a deal with Talk
Radio to sponsor the national radio station s travel bulletins. Talk has
also signed up baby food manufacturer Cow & Gate to sponsor a new show
hosted by Lorraine Kelly called Having a Baby.
29 Oct 1998
| by RAYMOND SNODD, media editor of The Time
Sharp is to run a specialist outdoor campaign dominating six-sheets
in London and Manchester and bus super sides in London. The campaign
will promote its digital products and carries the line Digital is
Sharp .
29 Oct 1998
| by RAYMOND SNODD, media editor of The Time
BSkyB is planning to slash its cable company ratecard in a bid to
encourage operators to buy more of its premium packages.
29 Oct 1998
| by RAYMOND SNODD, media editor of The Time
BBC World, the BBC s 24-hour international news and information TV
channel, has appointed Shailesh Kulkarni as its regional manager,
advertising sales, Middle East and Pakistan.
29 Oct 1998
| by RAYMOND SNODD, media editor of The Time
Emap Active, a division of Emap, is to close Sported, its young
men s sporting title, and will invest pounds 3m in six of its titles,
including Yours and Max Power. It will also license another seven
titles, such as Your Cat and Steamworld, to other publishers, in a bid
to strengthen its portfolio.
29 Oct 1998
| by RAYMOND SNODD, media editor of The Time
M, the lifestyle title for parents from the National Magazine
Company, is to increase its publication frequency to bi-monthly, after
its first two issues.
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