30 Oct 1998
| by PHIL CRESSWELL, International broadcast
this media
placement. The spot was in the first centre break of the film and was
last in the break...this media
placement. The spot was in the first centre break of the film and was
last in the break ...
. Media planning
and buying: Jo Pashley, MediaVest; creative: M&C Saatchi.
...
Media Solutions, the Tempus-owned media independent, is to merge
with its sister agency, CIA...Media Solutions, the Tempus-owned media independent, is to merge
with its sister agency, CIA ...
assets.
Media Solutions is likely to be rolled into CIA before the end of the
year, taking its ...
Media Solutions clients to take
more advantage of CIA s products and services in areas such as new ...
Carat has emerged triumphant in the three-month pitch for the
Diageo centralised media business...Carat has emerged triumphant in the three-month pitch for the
Diageo centralised media business ...
last year, originally invited Carat, MindShare and Zenith Media to pitch
for the business back in August. The three agencies were incumbents on
the Diageo media roster.
Zenith handled the pounds ...
30 Oct 1998
| by ALASDAIR REID
You could argue that this isn t the best time to launch a new media
specialist and it certainly...You could argue that this isn t the best time to launch a new media
specialist and it certainly ...
not just a media start-up but a
big idea. Its mission statement is about giving clients genuinely ...
companies in areas including
above-the-line creative, media buying and direct marketing. These
suppliers ...
You know it s autumn when the leaves fall from the trees, you need
more than a dab of Chanel No. 5 to keep you warm under the duvet and ITV
and its advertisers stop pretending this is a sophisticated and
professional business and start calling each other names.
30 Oct 1998
| by MAREK GRABOWSKI, creative director at t
When was the last time you saw an original idea in broadcast
media?...When was the last time you saw an original idea in broadcast
media?
I can t remember and ...
to be innovative in old media. On the other hand, in the
digital arena, the demand for, and speed of, creative technological
change means that new media is positively bristling with opportunities
to be truly original ...
30 Oct 1998
| by ALASDAIR REID
If you want to rebrand, regroup or restructure, do it now. The
media planning and buying industry...If you want to rebrand, regroup or restructure, do it now. The
media planning and buying ...
.
MediaVest is about to merge with Leo Burnett s media department. CIA
Medianetwork has just taken the innovative step of laying off its better
known staff.
Carat has just lost its media planning ...
30 Oct 1998
| by TIM WOOLGAR
on the system agree that there
is a problem. Paul Zwillenberg, managing director of Associated New
Media ...
on standards, set up by the media
owners association, the Internet Advertising Bureau. He says: We need ...
to pay for it.
Charles Stopford, account director at Media Audits, agrees: The
internet ...
30 Oct 1998
| by Mike Anderson, the slim and sexy market
ZM - what a terrible name. It stands for Zest for Men . According
to the publisher, it s aimed at a man who s in his early 30s, is in a
long-term relationship, has chosen his career and needs advice on work,
financial and emotional issues.
30 Oct 1998
| by JADE GARRETT
weeks ago I knew nothing about bikes. Now I m a bike
bore.
That s new media for you ...