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MEDIA CHOICE

this media placement. The spot was in the first centre break of the film and was last in the break...this media placement. The spot was in the first centre break of the film and was last in the break ... . Media planning and buying: Jo Pashley, MediaVest; creative: M&C Saatchi. ...

CIA folds Media Solutions into main agency

Media Solutions, the Tempus-owned media independent, is to merge with its sister agency, CIA...Media Solutions, the Tempus-owned media independent, is to merge with its sister agency, CIA ... assets. Media Solutions is likely to be rolled into CIA before the end of the year, taking its ... Media Solutions clients to take more advantage of CIA s products and services in areas such as new ...

Carat pitch nets pounds 60m Diageo media account

Carat has emerged triumphant in the three-month pitch for the Diageo centralised media business...Carat has emerged triumphant in the three-month pitch for the Diageo centralised media business ... last year, originally invited Carat, MindShare and Zenith Media to pitch for the business back in August. The three agencies were incumbents on the Diageo media roster. Zenith handled the pounds ...

MEDIA FORUM: Owens’ start-up offers an object lesson in media Dominic Owens’ new media

You could argue that this isn t the best time to launch a new media specialist and it certainly...You could argue that this isn t the best time to launch a new media specialist and it certainly ... not just a media start-up but a big idea. Its mission statement is about giving clients genuinely ... companies in areas including above-the-line creative, media buying and direct marketing. These suppliers ...

MEDIA PERSPECTIVE: ISBA and ITV must realise a sensible debate is required

You know it s autumn when the leaves fall from the trees, you need more than a dab of Chanel No. 5 to keep you warm under the duvet and ITV and its advertisers stop pretending this is a sophisticated and professional business and start calling each other names.

CAMPAIGN REPORT ON NEW MEDIA: Cutting-Edge Creative - The digital arena is the place to find real

When was the last time you saw an original idea in broadcast media?...When was the last time you saw an original idea in broadcast media? I can t remember and ... to be innovative in old media. On the other hand, in the digital arena, the demand for, and speed of, creative technological change means that new media is positively bristling with opportunities to be truly original ...

MEDIA SPOTLIGHT ON: ZENITH MEDIA - Zenith acts to sharpen profile of strategic planning activity

If you want to rebrand, regroup or restructure, do it now. The media planning and buying industry...If you want to rebrand, regroup or restructure, do it now. The media planning and buying ... . MediaVest is about to merge with Leo Burnett s media department. CIA Medianetwork has just taken the innovative step of laying off its better known staff. Carat has just lost its media planning ...

CAMPAIGN REPORT ON NEW MEDIA: Measuring the net - How can clients judge if their advertising

on the system agree that there is a problem. Paul Zwillenberg, managing director of Associated New Media ... on standards, set up by the media owners association, the Internet Advertising Bureau. He says: We need ... to pay for it. Charles Stopford, account director at Media Audits, agrees: The internet ...

MEDIA: ZM - AN EXPERT’S VIEW: Mike Anderson epitomises ZM’s target reader. But was he

ZM - what a terrible name. It stands for Zest for Men . According to the publisher, it s aimed at a man who s in his early 30s, is in a long-term relationship, has chosen his career and needs advice on work, financial and emotional issues.

CAMPAIGN REPORT ON NEW MEDIA: Browsing for Pleasure - Our advertising industry browsers visited

weeks ago I knew nothing about bikes. Now I m a bike bore. That s new media for you ...

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