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MEDIA: Telegraph set to clinch Cricket World Cup deal

19 Dec 1998 | by IAN DARBY

The Daily Telegraph is poised to sign a deal with the English Cricket Board (ECB) to sponsor the 1999 Cricket World Cup. The deal would make the best-selling broadsheet the first UK media sponsor of the event. The newspaper brand will join other blue-chip clients which have already ...

NEW MEDIA: Air Miles opens new unit with a one-to-one aim

19 Dec 1998 | by DANNY ROGERS

Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing.

NEW MEDIA CHOICE: CARPHONE WAREHOUSE

17 Dec 1998 | by ANNA RUSSELL, Editorial Director, NMTV

I ve never been to a Carphone Warehouse and I certainly hope I never do, not least because I m sure they must be stuffed to the gills with overly helpful sales assistants eager to share their unnatural level of knowledge about tariffs and the like.

MEDIA: Carlton links up with BT

17 Dec 1998 | by LUCY BARRETT

Carlton Online is taking part in a new fast access internet trial with BT. Viewers will be able to access the internet and experience high-quality audio and video on their PCs.

NEW MEDIA: Martin Dawes’ web upgrade to plug net service

17 Dec 1998 | by ANNE-MARIE CRAWFORD

Martin Dawes Telecommunications launches its new web site this week to provide support for customers using its internet services. Eventually, the company plans to sell a range of products and services over the net.

STOP PRESS

17 Dec 1998 | by DANNY ROGERS

to Zenith Media s new UK Media Yearbook. ITV says it has met its stated target of a 38% share ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

media consultancy. Orange marketing director, Robert Fallow, leaves with no job to go to ... the Chemist announced as new sponsors. The Dome is only pounds 30m short of its target but the media remain ...

FORUM: Is the IPA’s gloomy outlook a vision of the future? - The IPA’s response to the Communications green paper was based on some pretty pessimistic assumptions, such as the notion that free-to-air television might be allowed to wither o

11 Dec 1998 | by ALASDAIR REID

sickening descent and begins to plummet like a stone. There are quite a few people in the media industry...sickening descent and begins to plummet like a stone. There are quite a few people in the media industry - especially on the advertiser and media specialist side of the fence - who are starting to appreciate what that white-knuckle feeling is like. We ve seen an accelerating pace of change in media over the past ...

The Media Edge tapped for $40m US paper account

04 Dec 1998

- The Media Edge, New York, has been awarded the 40 million ( 24 million) media planning...- The Media Edge, New York, has been awarded the 40 million ( 24 million) media planning ... . The Deerfield, Illinois, based company appointed the Young & Rubicam-owned media specialist following a four way pitch against McCann-Erickson, TN Media, and Zenith Media, all out of New York. The incumbent ...

The Media Edge tapped for $40m US paper account

04 Dec 1998

- The Media Edge, New York, has been awarded the 40 million ( 24 million) media planning...- The Media Edge, New York, has been awarded the 40 million ( 24 million) media planning ... . The Deerfield, Illinois, based company appointed the Young & Rubicam-owned media specialist following a four way pitch against McCann-Erickson, TN Media, and Zenith Media, all out of New York. The incumbent ...

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