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Anheuser-Busch, manufacturer of Bud Ice lager, has signed up the brand to sponsor London Transport over New Year s Eve.
The Daily Telegraph is poised to sign a deal with the English Cricket Board (ECB) to sponsor the 1999 Cricket World Cup. The deal would make the best-selling broadsheet the first UK media sponsor of the event. The newspaper brand will join other blue-chip clients which have already ...
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following...Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria ... its pounds 4m media planning and buying account to Universal McCann as it prepares to roll out a ...
s collapse. Media planning and buying will continue to be handled by RCL Communications, which ...
Nestle is to sponsor the ITV Saturday morning children s programme, SMTV: Live for pounds 500,000 in a bid to raise awareness of its best-selling milkshake brand, Nesquick.
Carat has resigned its pounds 1m Absolut Vodka account because of a clash with Smirnoff, part of the UDV stable which forms an element of the pounds 70m centralised Diageo business which Carat picked up in October.
similar deal, may protest. Zenith will continue to handle media buying. Story, page 7. ...
to Zenith Media s new UK Media Yearbook. ITV says it has met its stated target of a 38% share ...
media consultancy. Orange marketing director, Robert Fallow, leaves with no job to go to ... the Chemist announced as new sponsors. The Dome is only pounds 30m short of its target but the media remain ...
