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CAMPAIGNS: Local Government PR - Dundee builds on biotechnology

seminars, events and publications, as well as an ongoing media relations campaign over the next two years ... , as well as in specialist trade and scientific media across Europe. The BioDundee stand has ...

FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports

ABPI head of media relations Richard Ley. The thing we should emphasise is that prescription ... were made available to the media. Adam Searle, a consultant at Charing Cross Hospital explained ... taboo subjects - ranging from thrush to teenage pregnancy - have called for a form of media ...

MEDIA: In brief - New title for pharmacists

Professional Media, a division of UK-based Asian publisher Garavi Gujarat Group, has launched a...Professional Media, a division of UK-based Asian publisher Garavi Gujarat Group, has launched a monthly title aimed at the UK s 8,000 independent pharmacies. Edited by Shailesh Solanki, Pharmacy Business has an Asian slant but targets the whole sector. ...

Judge and Jury: Media relations could have got better treatment for shyness drug - Before launching

phobia. Shyness, the lay media terminology for social phobia, grabbed the headlines when the Sunday ... and should include the media. Psychiatrists led the press conference but failed to convince ... ? Lack of planning, briefing, preparation, time in consultation with the media? All too often ...

Optica focuses on health and fashion in review

The Optica Clulow Group, which owns a string of opticians across England, is reviewing its consumer and trade PR. The account is expected to carry a six-figure fee and at least two agencies are known to be pitching for it. Optica is looking to run a campaign through local media and trade ...

Burnand to bioindustry body public affairs role

accounts. Burnand will oversee the association s media and government relations as well as its ... . Burnand worked for Rowland for three years, before which she was international media relations manager ...

Pharmaceutical sector favours deeper analysis

are presented by the media. Fewer pharmaceutical firms make use of AVEs, compared to other sectors ...

Judge and Jury: Action needs to be taken to curb the prescription of antibiotics - The Government needs to act quickly if it wants to prevent more strains of antibiotic resitant bacteria from emerging, says Rachel Dalton, director of healthcare, Charles B

received wide-spread media coverage, so patients should be receptive to the message that the DoH ... -mongering in the media. Like the Millennium bug, the antibiotic resistance crisis is a global problem. The UK ...

Regester Larkin to protect OTC pricing

, and EMC Euro PR also pitched for the account. Regester Larkin will work on building media and political contacts and developing a media relations programme for the group, which represents 12 ...

Pfizer hands PR for migraine drug launch to EMC

and Associates. The agency will conduct a media relations campaign from this month into the year 2000 ...

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