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Virgin Holidays "unleash your mojo" by M&C Saatchi

02 May 2013

of a 2.5 million campaign that also includes outdoor, online, social media and below-the-line activity. ...

Brand Manager of the Week: John Wilhelm, Air New Zealand

03 Apr 2013

at the door. What is your media diet? large servings of TV and online/social with sides of print ...

Zurich plots network consolidation

28 Mar 2013 | by Louise Ridley

Zurich, the insurance company, is planning to consolidate its creative, media and digital accounts...A pitch meeting last week kicked off the procurement-led process. Three holding companies are believed to be competing. They include WPP, whose agency Mindshare is the incumbent for the media business, and Publicis Groupe, which holds the creative account through Publicis Worldwide. It is thought that Zurich ...

Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'

07 Mar 2013 | by Alex Brownsell

on the profile of Branson. Although the entrepreneur has appeared heavily in Virgin Media's recent marketing ... of marketing, communications and audiences, future media and technology, BBC (2009-10) - Director of media ...

Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos

05 Mar 2013 | by Alex Brownsell

Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit...the marketing at Virgin Media. He will oversee a series of projects, including the possible launch of a ... it for good is adhered to across its businesses. While in the top marketing role at Virgin Media, Gilbert ... to joining Virgin Media, Gilbert spent four years leading the marketing at Lloyds TSB and, following its ...

Etihad Airways launches first major ad campaign in three years

01 Mar 2013 | by Maisie McCabe

include print, outdoor and digital media. Peter Baumgartner, chief commercial officer, said: "This is our ...

British Airways calls global media review

21 Feb 2013 | by Maisie McCabe

British Airways is reviewing its global media planning and buying account, currently held...It is understood that BA is holding chemistry meetings with agencies but that no formal brief has yet been issued. ZenithOptimedia, which has worked with BA on its global media since 1995, added ... to say regarding our media buying agency, a formal announcement will be made." A spokesman ...

The Red Consultancy wins Air France-KLM UK brief

20 Feb 2013 | by Loulla-Mae Eleftheriou-Smith

. Red will focus on social media and SEO while its consumer practice, Play, will run high ...

Virgin Atlantic holds digital contest

07 Feb 2013 | by Sara Kimberley

will involve DM, digital content creation and social media. LBi, which handles Virgin s e-commerce sites ...

EasyJet slashes marketing spend but 'increases effectiveness'

31 Jan 2013 | by Gemma Charles

Airline boss Carolyn McCall made the revelation at the Advertising Association's Lead 2013 summit today, where she also unveiled plans to launch a "customer charter" for the first time in the airline's history. Addressing the 300-strong audience of marketing and media professionals, McCall made the case ...

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